Promoting a new product or new offering through cold emails is the most important strategy for reaching out to the target audience. But do you know 14.5 billion emails are marked as spam every single day? Advertising-related spam is predominant in 35% of all spam globally. The problem is the new email accounts aren’t warming up.
With the Google spam update at the beginning of 2019, it’s becoming harder to reach the inbox as the majority of the emails are marked as spam. To avoid that before you start a serious cold email outreach, it is essential to warm up an email account precisely. It is vital for salespeople to ensure they stay out of the spam folder for their cold outreach campaigns.
“Properly warming up your email account is a key step to avoid landing your emails in a spam folder“, says Umesh Joshi, founder of blogger outreach agency TrafficKite.
This makes your email account seem as legitimate as a human before you utilize your automated email tool. In this article, you will know how to make Google think you’re a real person through email warm-up or IP warming.
What is email warmup?
The email warmup is a way you establish a reputation for a new email account and increase the email sending limit. The warmup process includes sending emails from a new email account, starting with a smaller number, and gradually increasing the number of emails each day.
When a user creates a new email account, the email service provider gives daily sending limits. However, a fresh account can’t use entirely.
For example, Google provides 2000 emails/day for a G Suite account. But from day one, you can’t send it all; you get a smaller limit. To use it to its full potential, you have to build a good reputation, which can be done by email warm-up.
Ideally, it takes 8–12 weeks to accomplish maximum email deliverability. Depending on email volume and engagement in the warmup process, the email gets ready faster. The email warmup may take longer than anticipated if the recipient’s engagement level is too low.
Why is Email Warm Up Important?
Email warmup is a process required to build a reputation and has a higher delivery rate. It is essential when you are planning a large volume cold email campaign with a new account to make sure emails land in inboxes.
In a cold email campaign, the first thing you need is to reach the recipient’s inbox. Once you are there, having a good engagement will build a more significant relationship. If the email is very well warmed before sending cold emails, it will avoid the spam filter, deliver in the inbox, and have a higher open rate.
So without any further ado, let’s dive deep and find out how to warm up an email account before sending cold emails that make your email account more efficient, increase your sender reputation, and improve your email deliverability.
Email Warm-Up Service using GrowMeOrganic
GrowMeOrganic’s email warmup system allows you to send and receive emails from other GrowMeOrganic users. It’s all done on autopilot, without you lifting a finger.
How does it work?
When you connect your email account with GrowMeOrganic, we send emails to other GrowMeOrganic users’ emails using your account with unique content. Our smart content algorithm generates a unique message and subject line. This is important because email providers (e.g. Gmail) will evaluate and analyze it.
Once it’s active each hour, we will send emails from your senders to the community and our pool of senders. They will reply to your emails, and we will automatically move your emails that go in SPAM to INBOX to increase your reputation.
The biggest advantage of these conversations is that you’ll be joining a mailbox network that consists of 20K+ people from many countries. GrowMeOrganic doesn’t allow fake email addresses to participate in this pool as they ruin our email domains.
So, you’ll be exchanging emails with real people and highly reputed companies across the world. (without actually doing it manually)
How do you set up your Email Warm Up system?
1. Sign in to your GrowMeOrganic dashboard.
2. And navigate to the Senders Tab in GrowMeOrganic CRM (This is where you connect a new email account to GrowMeOrganic CRM).
3. Connect your email account with GrowMeOrganic if you haven’t done so.
4. Once you connect your email account, you’ll be able to see the warm-up button.
5. In the warm-up tab, you’ll see a self-explanatory popup asking you to set daily send limits along with the number of emails to increase every day.
- Number of warm-ups and emails to send per day: 45
- Daily email limit to increase: 2
- For a bigger sales team, it is recommended to warm up all their email addresses at the same time.
How long does it take to Warm Up your Email?
The average time is one month when your email will be adequately warmed up and ready to send.
Always keep lower sending volumes if you want to send emails during the warmup process. Increase gradually and keep GrowMeOrganic warmup active, so you’re sure your email address stays warm.
In case you want to send emails during the warmup process, we strongly suggest keeping lower sending volumes. Here’s what we mean:
- 25–50 emails a day during week 1
- 50–100 emails a day during week 2, etc.
You can also check the analytics on sending, receiving, and inbox vs spam emails.
In conclusion, warming up an email for cold outreach in 2023 is a simple yet effective strategy to increase your chances of success.
By following these simple steps, you can establish a connection with your recipients and increase the likelihood of receiving a positive response. Remember to personalize your emails, show genuine interest, and provide value upfront.
With these tips, you’ll be well on your way to mastering the art of warming up your cold outreach emails in 2023. Happy emailing!
Frequently Asked Questions:-
Q 1: What is cold outreach?
Cold outreach refers to reaching out to someone who is not familiar with you or your business. It usually involves sending emails to potential clients or customers to establish a connection and start a conversation.
Q 2: Why is it important to warm up an email?
Warming up an email is essential because it increases the chances of your email being opened and responded to. A warm email is personalized, engaging, and shows genuine interest in the recipient, making them more likely to engage with you.
Q 3: How can I warm up an email before sending it?
To warm up an email, you can start by researching the recipient to understand their interests, needs, and preferences. Personalize the email by using their name and mentioning something specific to them or their business. Keep the email concise, clear, and friendly, and end with a call to action to encourage a response.
Q 4: How many follow-ups should I send after a warm-up email?
The number of follow-ups you should send after a warm-up email depends on the situation and the recipient’s response. It’s generally recommended to send 1-2 follow-up emails if you don’t receive a response initially. However, make sure to space them out and avoid being pushy.
Q 5: Should I use email templates for warm-up emails?
While email templates can be helpful as a starting point, it’s important to personalize them for each recipient. Avoid using generic templates that sound impersonal. Take the time to tailor your message to the recipient’s specific needs and interests.
Q 6: How long should a warm-up email be?
A warm-up email should be concise and to the point. Aim for a length of around 3-4 short paragraphs or 150-200 words. Make sure your message is clear and easy to read, as recipients are more likely to respond to shorter and more focused emails.