Sending cold emails is a much easier part as you just need to type out an email, find an email address, and click send. The important thing is to deliver a one-to-one email that renders a high response rate.
Your customers receive tons of emails every day. So, they are going to open your emails if they feel personalized. This also delivers high click-through rates.
That is why we have curated these pieces of advice to help you get the most out of your next outreach campaign for cold emails.
What are Cold Emails?
A cold email is a personalized, one-to-one message that is sent to a receiver whom you don’t know for some particular reason prior. For instance, sending emails to HR professionals for internships or a salesman sending mass emails to unknown people to sell the products.
How To Send Cold Emails?
Buying Email Accounts & Warm-Up
Email warmups are a process to keep you out of the SPAM folder and send as many as up to 100,000 emails per day.
Create Many Google Workspace Accounts According To Your Need
You can start with the goal of sending 100,000 emails per day. So, calculate the number of Workspace accounts. Initially, you can create 150 Workspace accounts from your domain.
Daily Email Limit: Number of accounts * 700
According to this formula, you will be able to send 105,000 emails per day.
Set Up DKIM, SPF, and DMARC
SPF, DKIM, and DMARC are ways to authenticate your mail server and prove to Internet service providers and other receiving mail servers that they are authorized to send an email.
After setting up these, will prove to the email servers that the sender is legitimate and is not trying to spam.
Cold Email Warm-Up
To set up your email warm-up strategy, send 2-3 emails from the newly created accounts. Though it takes time but is worth more. Your email warm-up schedule should be like this-
You can accomplish this by using growmeorganic. GrowMeOrganic warms up your email before sending, scaling, and replying.
Start Sending Emails
After setting up an email warm-up, use GrowMeOrganic to send massive email campaigns. You just need to pay $49 per month to send 5K emails per month.
Check Inbox Rate
GrowMeOrganic has a helpful dashboard to give you a quick overview of all of your campaigns. You can check your inbox rates, reply rates, bounce rates, etc.
Always follow a 3 step sequence with replies only to users that have not replied. Send Emails 2 and 3 as replies to the initial email.
Target your goal replies or clicks before writing your sequence. This will help you to know the initial email and your email follow-up sequence.
If your website conversion rates are good then you can get people to click. So, you can aim for clicks or else for replies. Also, avoid sending links in the initial warm-up emails.
Make email lists
You should have an email list set up for whom you want to target within your niche. It is always a tedious and expensive task to allocate the time and budget needed to find the right target for ads, especially on social media.
This targeted list is used as a custom audience for ads and as an email list of sequences for cold emails.
You should know about the type of audience you want to target. For instance, they could be followers of a certain page or people that have posted using a specific hashtag.
Then growmeorganic email extractor uses advanced techniques and a couple of APIs to get emails, phone numbers, and website links. Also, every email that is provided by GrowMeOrganic is GDPR compliant, verified, and working. No hard or soft bounces occur.
To put your business in a good position, use a professional email address. Research your prospects, make your email signature easy to read, keep the email copy at a readable length and then test your cold emails.
So, it is important to know the proper emailing etiquette to scale up your business.