Anant Gupta

In email localization, email content is designed according to your target audience. Running email marketing campaigns in the international market is kind of a scary prospect.  So, email localization helps to replicate your campaigns for international audiences. Translating and localizing emails helps to get in touch with people from all over the world by increasing …

What is Email Localization and why should your emails be localized? Read More »

Email marketing starts with a subject line which is the most influential component of growing a brand. Every subject line should be personal or descriptive. It attracts readers and gives them a reason to check out your content. An average employee receives around 121 e-mails every day. Most inboxes are overloaded with emails and that …

How to Write Subject Lines in Email Marketing? Read More »

Email marketing helps in building your brand. Many factors help in creating an effective campaign. A/B testing in email marketing ensures marketers that they’re getting everything right with their campaigns.  This strategy tests different elements of your emails such as subject lines, which email performs better, or images to keep what works and adjust and …

What is A/B Testing and how it works in Email Marketing? Read More »

A lot of time, people put in a fake email and if you reach out to them your emails will bounce back, ultimately lowering your sending reputation. With Mailifier, you don’t need to use large platforms with dozens of features just to validate your emails. They offer full-featured service entirely dedicated to email verification. Their …

Mailifier Review: Email Validation Tool Lifetime Deal Read More »

Sending cold emails is a much easier part as you just need to type out an email, find an email address, and click send. The important thing is to deliver a one-to-one email that renders a high response rate.  Your customers receive tons of emails every day. So, they are going to open your emails …

What are Cold Emails and How To Send them? Read More »

While converting a lead into a paying customer a targeted message should be sent exactly at the right moment. But it is difficult to know when the lead will be most receptive to your offer.  So, lead scoring models help you to know about the people who have shown an interest in your product or …

What is a lead scoring model and how to build one for email marketing? Read More »

Building your email list by crafting a perfect welcome email is always a daunting task. Even then also some subscribers seem to lose their interest. So, they might not click on your emails anymore or maybe they are not purchasing anything. In email marketing, sometimes your subscribers need a little attention on your emails.  That …

Reactivation Emails: Examples, How to Write, and Why they are important in Email Marketing? Read More »