Email marketing is unpredictable as people still might unsubscribe your emails even if you write the best email copy and provide valuable content.
It is important for your campaign to meet the average unsubscribe rate of 0-0.5%.
So, let’s go through the reasons that you might have overlooked to lower your email unsubscribe rate with these 9 ways.
Permissions
Most of the time email marketers try to reach out to their customers for any sign-up or even good targeting without seeking their consent.
Sometimes, customers do provide consent at sign-up without understanding what that email is all about. So, lack of explicit consent or understanding can lead to misunderstandings.
For instance, if a customer ends up dealing with persistent email communication and they don’t want to receive more emails. Then the first thing they do is unsubscribe your email.
Reduce Email Unsubscribe Rate Through Explicit Opt-Ins
It is important to ask for explicit consent to receive emails. This is generally done either through specific newsletter or sign-up forms. You should ask your recipient for consent to write again.
Always show potential opt-ins that is what value they will receive after subscribing.
With this your recipients will be those who are actually interested in receiving your emails. They will have a higher chance of becoming loyal users reducing your email unsubscribe rate.
Frequency of Emails
While running email campaigns always focus on quality of emails over quantity. Never bombard your subscribers with daily emails just for the purpose of being seen and to sell.
Subscribers will not only lose their interest, but can become increasingly annoyed with the brand. This will also increase your email spam rate and ultimately result in a high email unsubscribe rate.
Reduce Unsubscribes by Fine-Tuning Email Frequency
If you want to make sure your emails always land in the inbox at the right time, you need to choose the frequency of emails based on your business. Also consider if your business is B2B or B2C, product type, and relationship with the subscriber, and know the best time to send emails.
This will ensure the maximum opens and conversions. So, never send your emails just because you have to.
Email Segmentation
Wrong email segmentation and personalization, leads to low open and click-through rates. If your email doesn’t appeal to the needs and desires of your customers, sending a consistent stream of emails will sooner or later make them hit the unsubscribe button.
Reduce email unsubscribes through segmentation
Segmentation is important to split your audience into as many groups based on-
Needs and Preferences- Divide your audience in a way that it should be able to cater to the needs, interests, schedules, values, and desires of each group. Then your emails won’t look too generic and your emails will sell easily.
Location- Location will help you to know the best time to send your email. So, customize your email according to the cultural specifics of each group.
How to create group in gmail through segmentation Using Interesting Topics
Interesting Topics- If your target is a one-person army then it is easier for you to split your audience according to their interests. Always prefer to allow subscribers a choice of topics they’d like to receive content on at the sign-up.
Content
Your recipients always want to see their emails with unique, high-quality, and amazing content. It should be anywhere else on the web. The messages you send in your email should be so unexpected that it makes them talk about it on social media.
The content you send should make subscribers hit the reply link in your email. This will help you to develop strong relationships with your subscribers.
So, research and analyze your audience’s interests and preferences and then send them the content. It could be in-depth articles, a list of actionable tips, useful resources and downloadable freebies.
Mobile Optimization
In a survey conducted by Adobe, users check 81% of emails on their mobile devices. So, mobile optimization is a key element of any email campaign.
Reduces Unsubscribes with Mobile Optimization
Always shorten your subject line and preheader so that your emails are displayable on mobile devices. Subject lines should be under 30 characters, and preheaders should create enough interest for subscribers to want to open the email.
However, HTML templates might cause trouble. While plain-text emails adapt to a device automatically, HTML emails can behave unexpectedly. Always test your email on various devices before sending. Check or preview how your email will be displayed to the recipient.
| Mobile Devices | Preview Text | Average Characters Displayed |
| Android Native App | Supported | 40 |
| Android Gmail App | Supported | N/A |
| Android Yahoo App | Supported | 45 |
| Blackberry | Not Supported | N/A |
| Ios Native App | Supported | 90 |
| Ios Gmail App | Supported | 50 |
| Ios Yahoo App | Supported | 50 |
| Windows Phone | Supported | 40 |
Email Personalization
Your users are more likely to respond to an email if it looks like it’s been specifically created for them. So, personalization doesn’t just relate to the recipient’s name. It is any information you have about your prospect, such as their job, important events in their life, a milestone in your service.
Use Personalization to Reduce Email Unsubscribe Rate
Use an email drip campaigns tool that saves you time, it’s scalable, and it makes your emails look human.
Personalized emails will increase your open rate and CTR, they also show lower unsubscribe rates. After all, 10% of people get annoyed by too little or no personalization in their emails.
Spam Check
It is important to check how your emails come across to the recipient if they do get past the filters. Does your offering sound realistic and professional? It should be valuable to the recipient.
Reducing the email Unsubscribes through spam checks
Sometimes your email gets past the spam filters, but it can contain spam words. So, always check your email for spam trigger words such as best price, collect, Cheap, don’t delete, full refund, hidden assets and, junk.
Analyze if your email looks professional. Check if your offering raises a lot of questions but doesn’t provide answers. This will reduce spontaneous unsubscribes.
Ask For Feedbacks
Ask for the opinions of your subscribers. Ask them if they have any questions and don’t like something that you are offering.
Even ask the reasons why they’re leaving. For this you can set up a survey on your website to easily get the feedback from users.
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