FREE Join the Growth Community: Cold Outreach Masterclass, Best Practices, SOPs & top-notch community! Access Now →
B2B Sales Lead List

How To Build a B2B Sales Lead List: 8 Best Methods & 20 Tools

Struggling to generate B2B sales leads?

Lead generation is the driving force for any sales team or company. Agreed! 

But do you know that 85% of B2B marketers find lead generation challenging? 

Insufficient lead information or inaccurate data are key reasons. 54% of B2B businesses blame poor data quality for marketing campaign inefficiency. 

While buying sales leads lists is an easy way to move ahead, not all leads are created equal. 

We accept it’s tough out of there! But it doesn’t have to be if you buy leads from the right place. Wasting money and time on inaccurate and outdated lead data is bad news for any company. 

But hold on! You can avoid the trouble entirely.

Here are 15 B2B lead databases to upgrade your sales game in 2024. But before that, let’s quickly discuss the 8 best ways to ace B2B lead generation! 

best lead lists

What Should Be Included In a B2B Sales Lead List?

First things first – what are the main parts of a B2B sales lead list?

Contact DetailsYour leads’ names, email addresses, and phone numbers (preferably direct ones). 
Company DetailsCompany details of a lead include company name, industry, size, website, and location. 
Job Title/RoleThe sales lead’s job role or title helps understand whether they can make a decision or not.
Demographics & FirmographicsInformation about the lead’s age, gender, and location. Details about the company, like its size, yearly revenue, and industry as well.
SourceThis is where you got the lead from. Writing down where each lead comes from lets you check if you’re getting leads from the best places.
Earlier InteractionsTrack all your interactions with leads, like emails, phone calls, face-to-face meetings, etc. It gives you useful background for future conversations.
Segmentation TagGroups are also created based on certain criteria. Grouping leads together allows for targeted marketing campaigns and sending personalized messages.

8 Best Ways To Generate B2B Sales Leads

Now that you know what a B2B leads list looks like, let’s help you learn how to create one. 

Identifying ICP

When creating B2B lead lists, quality beats quantity. Focus on targeting the right people who have a problem that your product can solve.

Here’s how to develop an Ideal Customer Profile (ICP) for your team:

  • Study your current top customers to find similarities among your most satisfied users.
  • Look at their industries, company size, location, and the job titles of the buyers involved.
  • Discuss challenges with your best customers and how your product resolves them.

This will help you find your ideal customer profile.

Utilizing Inbound Marketing 

B2B sales can take a long time. Inbound marketing shortens this process through better communication and support.

Businesses can build strong trust with their customers by consistently showing commitment and trust throughout the buyer’s journey. 

Here the marketing team’s high-quality content gives the sales team an advantage. This content, in the form of emails, blogs, SEO, etc., brings more traffic and generates good leads.

Leveraging Social Media

Don’t overlook how important personal branding is for sales.

Tell your sales team to connect with potential customers on social media platforms they use daily. 

The more helpful content you post, the more people will notice it, leading to more potential customers.

Using a Lead Generation Tool

At times you’re better off using technology than going for it yourself. Earlier, sales reps used to buy leads or search for them on non-verified sources. 

But often, the data was outdated or wrong. Nowadays, we need leads fast and on a budget – that’s where tools like GrowMeOrganic come in!

With GrowMeOrganic, you can find your target customers and get their contact information in seconds. Then, you can easily add this information straight to your CRM.

lead list solutions

Rolando Donohue recommends GrowMeOrganic as an effective lead-generation tool. Why don’t you try and see yourself? 

Website Optimization

Your website is really important for gathering leads. It’s the only part of your sales and marketing team that works 24/7!

Ensure it has clear buttons and forms for people to take action and share their contact details. Give incentives like free trials, consultations, or newsletters to encourage visitors to sign up.

Lead List Data Enrichment

People frequently change jobs or companies. About one-third of contact information becomes outdated each year. This means a significant portion of your contact list becomes obsolete over time.

  • Salespeople waste time contacting individuals who have moved on. 
  • Marketers face email bounces, leading to missed opportunities. 
  • Potential customers may opt for your competitors simply because they are unaware of your offerings.

Thus, maintain fresh data. 

Utilize B2B data enrichment services to ensure your contact list remains current. By the way, GrowMeOrganic can assist you here as well!

Sending Cold Emails

Sending cold emails is an effective lead-generation strategy. Remember to personalize your cold emails using the recipient’s name or company name, making each message look like it was written just for them. 

Emails that are personalized this way are more likely to get a response.

Sales Triggers and Intent Data

One problem with your list is that many names on it may not be interested in buying your product when you contact them.

Sales triggers ensure that when you reach out, your product meets its current needs.

What are sales triggers?

They’re events indicating when a company might be ready to buy. Examples include:

  • Getting new funding means they have a fresh budget.
  • Appointing a new CEO potentially signals new priorities.
  • Hiring more staff, showing confidence in future growth.

20 Best B2B Sales Lead Databases  For 2024

Here are the B2B sales leads lists you can use to stay ahead of your competitors –


Looking for an effective B2B leads list? GrowMeOrganic gives you access to 575M+ professional and 15M+ company data. 

Find any B2B company using criteria like name, industry, location, size, etc.

lead list building

Our tool lets you find employee information from any company in just a few seconds. Not only that, but also import the downloaded data straight into your CRM for seamless data export. 

With features like verified data, one-click export, Chrome extension, and unlimited credits, GrowMeOrganic truly stands out. 

So, try our tool today for effective B2B sales lead list creation.

GrowMeOrganic Reviews


  • Offers a Free Trial.
  • The Starter plan costs $49/month.
  • The Growth plan costs $99/month.
  • The Pro plan costs $199/month. 


guide to build lead lists

This tool concerns data accuracy, detailed accounting information, organizational charting, and sales intelligence. DiscoverOrg is a SaaS solution that allows you to close sales deals quickly and perform B2B sales prospecting at a scale similar to the enterprise level. 

DiscoverOrg’s database includes IT, finance, marketing, sales, SMB, and other industry data. With a G2 rating of 4.4 / 5, it is known for providing real-time buying signals. 


sales leads list

Adapt lets you find your ICP matches with data from over 3000 industries. Entering the industry name and finding company names instantly is all it takes. Its accurate data connects you with the right audience, ensuring you create a lasting impression.

With seamless prospecting, data enrichment features, and API integrations, Adapt aids in turning your leads into customers.



sales lead list

You can build a targeted lead list using Cognism’s personal and company-level global records. From direct dials to verified email addresses, it offers much to connect you with your ideal prospects. Export your leads seamlessly to Outreach and Salesforce with Cognism.

Another unique feature is its data coverage of the NAM, EMEA, and APAC global markets. With Cognism, you are also assured of compliance and friendly support.


purchase lead list

Get over 155M+ leads and 50+ search filters with UpLead. It offers a data accuracy of 95% and costs only about 1/3 of its competitors. Its Chrome extension, powerful API,  and data enrichment features make it further beneficial. 

UpLead also has affordable pricing, making it suitable for small businesses. However, its data intent triggers and predictive modeling make it a robust sales intelligence tool. 


b2b list building

With Bombora intent data, SalesIntel makes it simple to find interested leads. It is a full-funnel SaaS tool that enables sales teams to build targeted lead lists. 

However, effective customer support remains a highlight feature of this tool. Besides, SalesIntel has a research-on-demand feature to quickly find missing data about leads. You can use its customized pricing packages to fit your unique business needs. 

LinkedIn Sales Navigator

purchase lead lists

LinkedIn Sales Navigator has emerged as a successful sales lead database for B2B businesses. It has helped transform over 500 million business people with flawless communication. It provides its users with detailed insights like lead’s job titles, connections, and company affiliations.

LinkedIn Sales Navigator is among the most widely used business relationship platforms. You can also use its search and prospecting features to boost your conversions. 


b2b list validation

Hunter helps you find leads that matter to your business. From email discovery to email verification, it offers efficient lead creation services. It is easy to use and affordable, making it an ideal B2B solution.

Hunter also allows you to find leads using company names or websites and launch effortless outreach campaigns, maximizing your prospecting potential. 


b2b sales lead resources

Clearbit collects and provides data from over 250 private and public sources. See who is visiting your website and get web intent signals for customized prospecting. It also offers a mobile application that integrates with leading CRMs so that you can act on your lead lists faster.

Marketing, sales, and analytic teams can get up-to-date data with Clearbit. If you are looking for ways to better your lead routing and scoring, this tool can help.


business sales leads list

Zoominfo has a database of over 100 million. This sales intelligence platform aids in market research, lead creation, and insight-driven engagement. It is amongst the most widely adopted B2B databases, and much credit goes to its proprietary web crawler. 

With a specialty in the US databases, it has helped several B2B sales reps create go-to marketing strategies. Use its advanced search filters for precise targeting. 


how to build a lead list

Lusha is another great alternative for a B2B sales lead database. It is an easy-to-use prospecting platform offering accurate contact information. Sales reps, marketers, and recruitment managers use this tool to enrich data lists, build relations, and connect with leads

With Lusha, you can find up to 1000 contacts in one go. Export the attained lead lists to CRM seamlessly with its enhanced integrations. Integrate it effortlessly with Outlook, Gmail, Salesforce and Hubspot. 


create lead lists

Slintel’s database consists of over 275 million leads and 16 million companies. Trusted by over 1000 customers, it helps gain insight into target prospects.

Slintel offers contact details, company information, and industry research for effective prospecting. From data filtering to segmentation, this tool offers many ways to expand your sales reach. 


b2b sales leads list

Exceptional data quality, intent data, automated prospect lists, and AI recommendations make RocketReach special. It has a simple interface and intuitive search functionality, making your task easier.

RocketReach’s powerful API and seamless integrations make it compatible with any workflow. It offers lead validation, analysis, and enrichment for a comprehensive prospecting experience. 


business lead list

Get verified phone numbers, email addresses, trigger notifications, and intelligence insights with Lead411. Whether it is about changes in employment, compliance changes, or pricing upgrades, you will be notified.

Experience unlimited contact enrichment API and advanced B2B searching and query with Lead411. It holds over 20 years of experience, making it simpler for you to find b2b companies that will buy.


marketing lead lists

LeadIQ’s sales lead database includes open data from company and social media sites, partnerships with numerous data providers, etc. It works with LinkedIn Sales Navigator, offering several filters and pushing prospects directly into a CRM. It ensures continuous record updates and integrates with top industry tools, making it a reliable source for US-based contacts.

LeadIQ simplifies prospecting, allowing sales reps to focus on generating new business. It gives accurate contact information and intent data for easily identifying buying signals.


b2b target list

Seamless.ai is a B2B search engine. It provides real-time contact information, including phone numbers and email addresses for over 157 million businesses, verified by AI. This tool offers filters for industry, staff size, technology, and revenue, enhancing lead quality and generation with news and people alerts. 

It also features an intuitive user interface, Chrome extension, and accurate contact data. The platform integrates with major CRMs and LinkedIn for easy outreach.


lead generation lists

Apollo is a valuable tool for improving outreach efforts with data-driven leads. It provides an extensive online database to enhance go-to-market strategies.

Apollo features advanced search filters for accurate lead targeting and intent data to pinpoint potential buyers through their online behavior. It seamlessly integrates with popular CRM and sales engagement platforms for further efficiency.


buy lead lists

MegaLeads is designed to assist small businesses in acquiring new prospects and enhancing their LinkedIn sales. It offers a comprehensive database of business leads, primarily for the USA. 

You can easily download the data in CSV format. MegaLeads provides lead enrichment to ensure the accuracy and completeness of the data. With MegaLeads, you can get affordable pricing plans tailored to your unique needs.


build b2b lists

EasyLeadz offers a simple way to purchase B2B contact numbers and business leads with a single click. Even while browsing social media profiles, you can get valuable leads with this tool.

It has a G2 rating of 4.6/5 and includes features like GDPR compliance, a Chrome extension, and free initial contacts. EasyLeadz offers different pricing tiers for startups, scaleups, and growth stages. Specific pricing details are available upon request.


b2b sales leads lists

AeroLeads is another prospecting and sales intelligence software that allows you to buy email lists. It offers customizable payment plans and one-click CRM transfer and is GDPR compliant. 

With it, you can get contact information, including emails and phone numbers, for potential leads. It offers lead generation features tailored for sales leads in the SEO industry. AeroLeads integrates with popular CRM systems and has a G2 rating of 4.1 out of 5.

Do’s and Don’ts When Buying a B2B Sales Lead List

If you’re new here, let’s break down how lead list services gather and sell B2B Sales lead lists. Here are four things that will help you purchase a correct B2B email list.

Do’s Don’ts
Do choose data providers with updated lists. 

Enquire about their data verification process and how frequently they update their data. 

Check if they adhere to data privacy regulations like GDPR or CCPA. 
Data privacy regulations like GDPR and CCPA are now much stricter, requiring explicit consent for data usage. 

Creating compliant B2B data lists is challenging but essential under today’s regulations. 

Therefore, don’t ignore data privacy laws when buying lead lists. 
Evaluate their lead sourcing methods. 
Lists lacking direct customer and prospect inputs may be unreliable. 

Zero-party and first-party data sources are considered the most trustworthy as they originate directly from customers and prospects.
Data becomes outdated quickly. This decay happens naturally over time, worsened by poor data practices. 

B2B data decay leads to errors like incorrect or incomplete email addresses, wasting up to 70% of prospecting efforts. 
Avoid purchasing outdated email lists.
Only purchase B2B data lists from providers who adhere to regulations. 

Check if the provider is registered with data protection authorities or industry groups. 

Ensure they regularly audit their data handling practices for compliance. 
Many data providers rely on easy second-party or third-party sources to gather from public or external data pools. Don’t purchase from them to avoid unverified data. 
Choosing a B2B sales list provider involves more than just cost considerations. 

Evaluate if their B2B data aligns with your Ideal Customer Profile (ICP). 

Reputation and track record are equally important to ensure reliability.
When buying B2B lead lists, cost is often prioritized over quality. 
However, opting for cheaper options can result in wasting time and money and harming your reputation. 

Rather than focusing solely on price, assess lead generation agencies and lists based on their relevance and quality.


Getting quality B2B sales lead databases is an ideal way to ensure a steady flow of leads. Having a dependable contact repository strengthens your sales and marketing efforts. 

So, what are you waiting for? 

Schedule a demo call now and get access to GrowMeOrganic’s verified email lists. Find accurate and up-to-date information for effective B2B sales outreach. 

You can also sign up for the 14-day Free Trial!

FAQs –

  1. How Do I Create A B2B List? 

Start by defining your target audience and criteria, such as industry, company size, and location. Gather contacts from reputable sources, such as industry directories, LinkedIn, and professional networks. Ensure the data is accurate and regularly updated for effectiveness in B2B marketing efforts.

  1. How Do I Find B2B Leads Online? 

Content marketing, digital advertising, webinars, and social selling are effective ways to find b2b leads online. Utilize lead generation tools and databases to gather contact information and engage with industry-specific forums and communities.

  1. How Do Lead Lists Work? 

A lead list is a group of contact details for potential clients or customers you aim to reach. These leads are individuals or businesses that match your ideal customer profile and are likely interested in what you offer. A lead list streamlines targeting and outreach to boost conversions.

  1. How To Find Companies For B2B Sales? 

Utilize online business directories and attend industry-specific events to find companies for B2B sales. Leverage professional networking platforms like LinkedIn to identify and connect with potential clients. You can also purchase leads from data providers like GrowMeOrganic.

  1. Are Paid Leads Worth It?

Yes, buying leads can be effective depending on factors like lead quality. High-quality leads from trusted sources increase conversion chances. Success varies based on how well the leads match your business’s needs and offerings.

  1. Where Can I Get B2B Data? 

Popular B2B data providers include GrowMeOrganic, Adapt, Cognism, ZoomInfo, Hunter, Lusha, Clearbit, RocketReach, Lead411, etc. 

  1. What Is B2B Saas Lead Generation? 

Lead generation for B2B SaaS involves attracting and converting potential clients into interested prospects for your software. It’s a strategic process of identifying and engaging businesses that could benefit from your solution, ultimately generating sales opportunities.

  1. What Percentage Of B2B Leads Come From Linkedin? 

About 89% of B2B marketers rely on LinkedIn to generate leads. 

  1. How Do You Qualify Leads In B2B Sales? 

Qualifying B2B leads involves understanding their needs and ensuring your solution matches them. Know their budget, assess their decision-making authority, and grasp their timeline for a successful conversion. 

  1. How To Boost B2B Sales? 

To boost B2B sales, focus on understanding your customers’ needs and tailor your solutions accordingly. You can also leverage digital marketing strategies and build strong relationships through personalized communication and follow-ups.

About Post Author