We get it—you’re not here for just another random list of sales automation tools.
You need something dependable, well-researched, and backed by solid data.
Good news: you’re in the right place!
Dependable sales automation tools simplify lead management, organize workflows, and handle follow-ups. This guide lists 30+ high-quality tools (free and paid) designed to transform chaotic sales pipelines into efficient, automated processes that boost sales performance.
Sounds like a game-changer, right? Find your perfect fit by browsing below.
How Does Sales Automation Tools Work?
In today’s competitive market, sales automation is pivotal in shaping the sales pipeline and automating workflows. However, before jumping into choosing one, it is essential to know how it works.
Since sales inherently rely on human interference, it is vital to identify tasks that can be automated under the sales processes. Moreover, a sales automation tool works best when integrated into a hybrid model, where certain tasks are automated, and the sales reps manage some.
Below is the list of the most common tasks that a sales automation tool can handle:
- Lead Management
- Lead follow-up
- Scheduling sales calls and meetings
- Order Management
- Sales Analytics
The sales automation tool handling the above task gives ample time to the sales team to work on securing deals and maintaining client relationships.
Wondering what more can a sales automation tool perform? Here’s the answer
Sales automation tools can automate email marketing, perform drip campaigning, and manage your sales pipeline. Here’s what White Tulip mentioned during a discussion on Quora, and you cannot disagree.
| “The advantages of using email marketing automation software include saving time, increasing efficiency, and improving personalization.“ |
Best Reasons To Invest in Sales Automation Tools
Now that you know how sales automation works, you might still ask, “Why should I invest in these tools?” Let’s dive into some compelling reasons:
- Boost Productivity: Sales automation takes care of time-consuming tasks, letting your team focus on what they do best—closing deals.
- Gain Insights: These tools track customer activities and offer valuable insights during pitches, helping your team secure deals more quickly and maximize revenue.
- Enhance Customer Retention: With automated post-purchase messaging, you can keep your customers engaged and feeling appreciated.
- Refine Sales Strategies: By analyzing sales data, automation tools provide insights that help you develop smarter sales strategies and identify improvement areas.
- Elevate Customer Experience: Automated proposals and quotes make it easy for customers to contact sales reps, improving their overall experience.
Investing in sales automation tools isn’t just about efficiency; it’s about creating a smarter, more responsive sales process.
Top 30 Best Sales Automation Tools To Increase Your Sales
Let’s explore the best sales automation tools and their features and pricing.
GrowMeOrganic
G2 rating: 4.7/5
GrowMeOrganic is your go-to tool for finding emails and automating sales outreach. Our tool is designed for growth hackers, founders, marketing executives, sales reps, and digital agencies.
With unlimited access to professional contact information, you can boost outreach using hyper-personalized cold emails, row email list and automated follow-ups.
Navigate through contacts effortlessly using our smart database, and take advantage of advanced LinkedIn lead scraping. Plus, our custom note feature helps you connect with professionals across industries, roles, and locations seamlessly.
Here are some more features that make GrowMeOrganic your best option –
Key Features:
- LinkedIn Prospects: Using our advanced LinkedIn prospecting feature, you can extract and export leads from Sales Navigator.
- B2B Database Enrichment: Our Intelligent B2B database of verified users allows you access to over 15M+ company data and 575M+ professional data, including contacts and emails.
- Email Finder: Our advanced email extractor feature allows you to search for verified emails with companies and names.
- Google My Business Scraper: We provide options to scrape emails, phone numbers, and websites from maps.
- Website Scraper: With our website scraper tool, you can easily scrape generic contacts and social media handles from websites.
- Cold Email Software: One of our best functionalities is the hyper-personalized cold emails with automated follow-ups to help enhance your outreach and sales.
Pricing and Plans:
Here are our pricing plans that will suit your needs:
- Starter: It is great for occasional prospecting, comes for single users, and is priced at $39/ month.
- Growth: Known for unlimited credits and allows 5 users on the go at just $79/month.
- Pro: Great for unlimited users and unlimited features at just $159/month.
We also allow a 14-day free trial to all our customers with 20% off on an annual subscription. Click to learn more.
Salesforce
G2 rating: 4.2/5
Salesforce is a leading automation platform offering complete sales solutions to
growing businesses, sales leaders, and professionals. The platform offers the best CRM tool, AI-based data tracking, and monitoring.
Salesforce’s contact and lead management automation is popular among the sales community.
Key Features:
- Track and manage leads throughout the sales funnel
- Sales forecasting to project future revenues.
- Sales training to train and enrich sales teams.
- Performance dashboards for sales performance tracking.
Pricing:
The platform offers 5 different plans ranging between $25/user/month to $500/user/month.
Zoho One
G2 rating: 4.6/5
Zoho One is an operating system that automates the sales process and unifies all other business processes under one roof. The platform offers tools that reduce multiple points of contact and integrate all your data under one platform, thereby providing useful insights.
It allows collaborations within teams, simplifies data management, and offers cloud-based access from anywhere.
Key Features:
- Track and manage the contact details of leads.
- Collaborate with teams using shared workspaces.
- Automate routine tasks to increase efficiency.
Pricing:
Zoho One offers two plans for users: All-employee pricing at $45/user/month and Flexible user pricing at $105/user/month.
Hubspot Sales Hub
G2 rating: 4.4/5
Hubspot Sales Hub is a powerful and easy-to-use sales CRM tool that offers sales engagement tools, configure price quote functionality, and robust sales analytics.
Key Features:
- Automated personalized emails and follow-ups.
- It helps prioritize your sales calls and records them directly from your browsers.
- Provides notification when the lead opens a mail to make the sales cycle fast.
Pricing:
It offers four plans to users: Free, Starter, Professional, and Enterprise, priced between $20/user/month and $150/user/month.
Clearbit
G2 rating: 4.4/5
Clearbit is another B2B sales automation software that provides access to millions of reliable and verified users. It provides sales teams with all the necessary assistance, from sales tracking to lead management.
Key Features:
- Ranks lead to a better conversion rate for the sales team.
- Alerts the sales team on the prospect’s buying intent.
- Provides channels to connect with key contacts.
Pricing:
Offers two plans, starting at $99/month and ending at $999/month.
6Sense
G2 rating: 4/5
6Sense is another sales automation tool equipped with the power of predictive analytics and AI to automate sales processes, thereby saving time and increasing the productivity of the sales teams.
Key Features:
- Predictive AI that analyzes priority prospects.
- Account-based marketing for users.
- Tracking ROI with sales and marketing data.
- Notifies of prospect’s buying intent.
Pricing:
The platform provides 4 plans for its users, the price can be requested from the seller.
Cognism
G2 rating: 4.7/5
Cognism is a B2B data provider platform that automates the sales prospecting process. It helps you reach and engage with your ideal prospect using company event tracking, firmographics, technographics, lead action tracking, and other functionalities.
Key Features:
- Phone number verification to provide accuracy.
- Unrestricted access to company information.
- Quality GDPR and CCPA-compliant data.
- Fast and user-friendly interface.
Pricing:
The platform provides plans tailored to business needs; you can contact them via their website.
Bombora
G2 rating: 4.4/5
Bombora is another interesting sales automation tool that tracks a prospect’s journey through the B2B sales funnel. It provides you with a firsthand opportunity to connect to your lead before anyone else.
Key Features:
- Tracks prospect actions and provides real-time insights
- Integrates all sales data to any leading CRM.
Pricing:
Users need to request quotes.
Lead Forensics
G2 rating: 3.8/5
Established in 2009, lead forensics is a B2B sales tool that allows you to track your prospect’s activities on your website and notifies you to instantly engage for quick conversions.
The platform offers real-time, valuable insights to start meaningful conversations with prospects.
Key Features:
- Identifies lapsed customers’ visits to your website.
- Reveals the identity of anonymous website visitors.
- Send details of unknown visitors to the sales team for further action.
Pricing:
The platform offers two plans with free trials to suit business needs: Essential and Automate. You can request a quotation for both plans on their website.
Vanilla Soft
G2 rating: 4.6/5
Vanilla Soft is a robust sales automation platform offering versatile features that can work independently or with any leading CRM software. It empowers the sales team to instantly respond to leads and drive sales.
Key Features:
- Assigns queue to leads based on priority.
- Provide real-time talking points to drive the conversation.
- Automates calls and messages.
- Provides insights on key areas to track progress.
Pricing:
Plans start at $110/user/month.
Docebo
G2 rating: 4.3/5
Docebo is a training platform that provides an effective learning management system to train the sales team. It enables engaging sales content and easy access from anywhere with a mobile-based application.
The platform is known for its AI-based enrolments, translations, and content categorization.
Key features:
- AI to enhance content production
- Easy employee onboarding
Pricing:
The platform offers three plans – Enterprise, Engage, and Elevate. You can enquire about prices by applying for quotes on the website.
DocuSign
G2 rating: 4.5/5
DocuSign is a platform that provides revolutionized e-signing solutions for businesses. It has changed the way of agreement and contract signing for all. The platform is known for its cloud-based electronic signature solutions and document management.
Key features –
- Gets contracts signed faster
- Digital agreements help save paper
- ISO 27001 certified
Pricing:
Offers three pricing: Personal at $8.64/month, Standard at $21.60/user/month and Business Pro at $35.65/user/month.
Gong
G2 rating: 4.7/5
Are you looking for a sales automation tool that helps you understand your prospects and provides prompt decision-making insights based on data? Then Gong is for you.
The platform captures all customer interactions and delivers high-quality insights to improve sales.
Key features:
- Training materials and recorded videos
- Receive real-time feedback, reviews, and notifications
- Advanced call analytics
Pricing:
Pricing can be requested from the seller.
G2 Rating: 4.3/5
Experience high-quality conversations with people that matter to you with Sales Navigator that too at scale. Identify key contacts within your target accounts, explore past customers, and more with this tool.
Not only that, but it also leverages its 50+ filters to find the right prospects.
Key features:
- Company and individual contact data
- Advanced lead builder
- CRM integration
- Reporting and analytics
Pricing:
The platform offers three pricing plans – core at $70.71, advance at $112.99, and advance plus – price available on request.
Engagebay
G2 rating: 4.6/5
Engagebay is another CRM software that helps integrate broadcast messages to connect with prospects and acquire their feedback. It makes email tracking easy and empowers sales teams with account-based marketing.
Key features:
- Campaign management
- Opportunity and pipeline management
- Intuitive dashboard for reporting
- Mobile application
Pricing:
The platform offers three paid plans alongside a free plan – Basic, Growth, and Pro ranging between $10.79/user/month to $57.59/user/month.
Outreach.io
G2 rating: 4.5/5
Outreach.io is one of the biggest sales automation platforms and offers services, including lead management, order management, order tracking, and sales closure. The interactive dashboard of the platform allows users to view key metrics for insights and decision-making.
Key features:
- Instant calling
- Prospect data recording
- Insights through daily reports and notes
- Automated email scheduling
Pricing:
Offers three plans with a price range of $8.99/user/month and $47.99/user/month.
Kluster
G2 rating: 4.5/5
Kluster provides high-end revenue and sales analytics that help you achieve your revenue targets. It automates the entire sales process using cloud-based pipeline management and strategy execution.
Key features:
- Data sourcing, exporting, and sharing
- Data segmentation
- Live sales pipeline management
- Activity tracking and reporting
Pricing:
Price quotations can be requested from the seller on the website.
LeadFeeder
G2 rating:4.3/5
LeadFeeder is another sales platform that helps you identify and track companies that visit your website. It also traces their path of visit and their intent of purchase.
Key features:
- Browser extension
- Verified leads
- Lead analytics
Pricing:
It offers a free version with basic features; the paid version starts at $199/month.
Zapier
G2 rating: 4.5/5
It is a codeless sales automation platform that integrates work across 4000+ web apps, allowing you to eliminate repetitive tasks and enhance efficiency. Offers 1000+ pre-designed templates for easy automation.
Key features:
- Real-time integrations
- Monitoring and alerts
- Data security through encryption
Pricing:
Offers 4 plans with a free plan, priced between $19.99/month to $299/month.
Drift
G2 rating: 4.7/5
Drift is an outbound lead generation and sales automation platform that enhances prospect outreach with personalized messages and content. It offers users real-time conversations and provides in-depth insights into customer buying behavior.
Key features:
- Pop-up chat notifications
- In-app messaging
- Shared team inbox
- AI chatbots for customer management
Pricing:
Offers three paid plans – Premium, Advanced, and Enterprise. You can request price quotations on the website.
Pipedrive
G2 rating: 4.3/5
Pipedrive offers enhanced sales automation with automated routine tasks, allowing sales teams to focus on relationship building and selling. It offers one-click contact data collection and customized sales reports for decision-making.
Key features:
- Account management
- Sales pipeline management
- Activity tracking and management
- Quotation and order management
Pricing:
Four levels of pricing that range between $12.50/month and $99/month.
LeadSquared
G2 rating: 4.5/5
LeadSquared is a comprehensive sales automation platform tailored to suit business needs across industries. It offers automated lead distribution, lead categorization, insights into team performance, and codeless automation.
Key features:
- Lead management
- Customer support portal
- Case management
- Call center features
Pricing:
Contact LeadSquared for price quotations.
Sender
G2 rating: 4.1/5
Sender is an email automation platform that makes connecting with prospects easier. The product addition feature on the newsletter via a URL helps you attract prospects to your website. The platform also offers tons of pre-defined templates for easy email automation options.
Key features:
- User and role management
- Data import and export
- Social media integration
- Mobile compatibility
- Automated email replies
Pricing:
The pricing starts at $41.75 and increases to $208 with customization options.
Turtl
G2 rating: 4.4/5
If you are looking for an automation tool that enables easy team collaboration, then Turtl is for you. It offers shared workspaces for teams to work together and share information across departments.
The platform also provides insights into buying behavior and a more personalized sales approach.
Key features:
- Sales enablement
- Content creation
- Account-based personalization
Pricing:
You can visit their website and request quotes.
Crystal
G2 rating: 4.4/5
Crystal makes selling easier by helping you know your buyers. It strengthens your relationships by letting you understand your customer’s core values.
Book more meetings, get more responses, and close more opportunities with Crystal.
Key features:
- Customer management chatbots
- Automated lead follow-up
- Sales forecasting
- ROI forecasting
- Reporting and analytics
Pricing:
The platform offers two paid plans starting at $49/month.
Mailchimp
G2 rating: 4.3/5
Mailchimp is an all-in-one sales automation platform specializing in outbound sales. It offers automation of B2B email campaigns and enables automatic follow-ups with prospects.
It can also help you create landing pages and ad campaigns and provide analytics for improvement.
Key features:
- Customized reports
- Access, role, and user management
- Targeting and lead nurturing
Pricing:
Pricing starts at $9.99/month and goes up to $299/month; it also offers a free plan.
Revegy
G2 rating: 4.4/5
Revegy is another sales automation platform that drives sales using key account management features. It helps businesses understand critical relationships and track consumer preferences, allowing you to make the first move and win deals.
Key features:
- Easy integration
- Multiple org charts
- Stakeholder mapping
Pricing:
Offers three paid plans, from $35/user/month to $75/user/month.
ActiveCampaign
G2 rating: 4.5/5
Active Campaign provides email marketing, automation, and customer management all under one roof. It helps increase outreach with personalized customer campaigns, segmented contact lists, and personalized emails.
Key features:
- Advanced data import and export tools
- Dynamic content availability
- Online customer behavior tracking
- Lead management and segmentation
Pricing:
Offers three paid plans starting at $49/month.
AppyPie Automate
G2 rating: 4.7/5
AppyPie is an automation platform that simplifies sales processes by integrating various web applications and automating workflows.
Key features:
- Wide Integrations
- Customizable workflows
- Codeless automation
Pricing:
There are three plans – Standard, Professional, and Business, priced between $30/month and $80/month.
MailShake
G2 rating: 4.7/5
MailShake is a well-known sales automation platform with automated cold outreach options. It also automates sending personalized emails in bulk and scheduling follow-ups with ease.
With MailShake, one can easily manage tasks, track emails, schedule calls, and automate content and workflow management.
Key features:
- Integrated task management
- Easy CRM integrations
- Workflow optimization
- Lead ranking
- Buyer intelligence
Pricing:
The paid plans start from $59/user/month and can go up to $99/user/month.
Wrap Up
Investing in a sales automation tool can revolutionize your business in 2025, making it essential for increasing revenue and staying ahead of competitors.
With numerous options, choose a tool that matches your needs—whether for lead management, task automation, or sales process enhancement.
However, GrowMeOrganic is an ideal tool for finding emails and automating sales outreach. Curious?
Try our 14-day free trial and see how our powerful sales automation tools can simplify your workflow.
FAQs
Q 1. How Do I Automate A Sales Funnel?
You can automate a sales funnel by using sales automation tools for lead generation, lead nurturing, CRM integrations, sales conversion, post-sale engagement, and automated follow-ups.
Q 2. Are Sales Tools Meant For Businesses Of All Sizes?
Yes, sales tools are tailored to suit all business sizes and offer customized pricing for better value.
Q 3. What Is The Cost Of Implementing Sales Automation Software?
The cost of implementing sales automation tools varies from business to business and depends on the type of software used. However, the Initial cost can be between $39 and $100.
Q 4. What Makes A Sales Automation Tool Great?
A great sales automation tool streamlines your outreach with intuitive lead generation, personalized email automation, and follow-up sequences. It should integrate seamlessly with your CRM, provide performance analytics, and adapt to your team’s needs.
Q 5. How Does Sales Automation Increase Sales?
Automation tools can significantly increase sales by enhancing lead management, personalizing customer outreach, providing sales insights, and tracking customer buying behavior.
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