Writing an effective closing for your email can make or break your business. Good closings or email endings will create a positive impression on you and your company, leading to increased business opportunities.
Learn how to make email endings professionally here. On the other hand, ending them in an unprofessional way could potentially annoy your recipients. And your business may be branded as closing out.
You have all the options-either way. To avoid irritating and potentially offending your recipients, you should learn the best practices for sending your emails professionally. Learn how to be the ultimate email ninja—and how to end a professional email the right way.
How can you make email endings in different situations professionally?
Need feedback?
People who feel gratitude are more likely to feel positive emotions. Studies have shown that gratitude helps you strengthen your relationships with other people and makes you appear more favourable to them.
This finding can be useful when you expect to get feedback. For instance, you might write:
- Thanks for helping me resolve this issue.
- I appreciate your time in advance.
- Thanks for getting in touch with me.
- I would love to have a cup of coffee with you.
- I appreciate your time.
If they don’t reply for a long time, what should you do? You might need to nudge them again. You can then set a reminder that tracks and notifies you when they reply. It may also send a reminder if they fail to respond within a few days.
Relationship Building Email Endings
Take the case of a new lead you have identified. Now you want to entice them to learn more about your brand. Here are some phrases that can be used to accomplish this:
- Stay the course.
- Have a great day.
- Keep on rocking.
- Keep it up.
Furthermore, if you consider adding more ‘goodies’ to strengthen the relationship, you may include:
I’ve attached [what you want to offer] you may find intriguing. Links to blog posts (or other premium content, such as an ebook, infographic, video, etc.) they may enjoy devouring.
Let’s get together over a coffee meeting
Take the example of a sales rep for a company that offers email tracking and mail merging capabilities, such as GrowMeOrganic. Recently, you launched a very energetic campaign to promote Mail Merge and Automatic Follow-Up. Also, someone is meeting with you to discuss the new interest over a cup of coffee. In your email, how will you address them so that room is available for the next discussion? You can do this as follows:
- Let’s meet soon.
- I look forward to hearing from you soon.
You may even decide to share more valuable information about GrowMeOrganic:
You can do a quick line like::
Hopefully, you will better understand the tool after reading this. ” [Link to the information source].
What if you would like to set up a meeting?
What happens if you want to meet your client or a potential client? Your idea must be presented in a way that gets their nod. Adding to your list of reasons for arranging a meep is:
- Please let me know your schedule so I can work around it.
- Let me know when you have a free slot on your calendar.
Don’t forget that nobody wants to give up their time for free. It is important to demonstrate what you can offer them that will be valuable. How could that be demonstrated?
Add a P.S. that reiterates what they will be in for and the amount of time you are looking forward to spending with them.
Here’s what you can do:
P.S. I promise to deliver tangible value during your 30-minute session with me; you’ll leave the room with [write the benefit].
Such scenarios still exist. Nevertheless, the bottom line is to always send a parting shot that encourages the recipient to take action in the right way.
Making Email Endings Professional
Your email has already ended with the most appropriate line(s) for the situation. You should then consider how to close it professionally.
All elements of a professional email ending should be included, but they must also be formatted correctly.
Your closing remarks should be followed by a comma. Before moving on, include a space.
You can embed your digital signature here if you have one. Otherwise, the field can be left blank.
Type your full name after leaving a space.
Name and company of your employer.
Email address.
If using a signature generator, include it in your signature.
Based on the checklists of good emails, the email almost passes as impressive—it’s short and to the point. What could be wrong with it? The author ignored the elements that make a good email ending:
- An email should not end with a phrase that makes it sound too casual.
- Contact information is not included in the signature.
- Only the author’s first name was included.
It is a no-brainer – with such emails, you are likely to repel potential clients.
About Post Author
Anant Gupta
Growth Hacker, Marketing Automation Enthusiast & Founder of GrowMeOrganic