What Is The Best B2B Sales Prospecting Tool? Here’s 50 Tested Tools For Lead Generation

Sales reps spend almost 64.8% of their time on activities that don’t directly bring in revenue. Imagine if they could reclaim all that time! That’s where sales prospecting tools come in.

They automate tasks, giving you more hours to focus on selling.

Besides, finding prospects in B2B sales can be tough. Unlike in B2C, it takes more effort to locate and qualify leads. B2B sales prospecting tools have become invaluable in this regard.

These tools streamline lead generation by pinpointing ideal clients and automating routine sales tasks. They help businesses connect with potential customers more efficiently.

Did you know, on average, sales reps use nine different tools to get their job done? Honestly, I feel having just one good tool can make a significant impact. Do you use one already?

If not, I can help you explore the best B2B prospecting tools—complete with costs and tips on when to use each for generating leads. 

Let’s find the perfect fit for you!

What Is a B2B Prospecting Tool?

A B2B sales prospecting tool is like a digital assistant for sales teams. It helps them find and connect with potential customers by providing essential details like company size, revenue, and who makes the decisions.

Before prospecting software, sales reps depended on face-to-face networking, referrals, and trade shows to find potential clients. Then, LinkedIn arrived in 2002, changing outbound sales by allowing salespeople to connect with decision-makers in a new way. 

Now, they can engage with potential customers globally, anytime, and build strong relationships by sharing valuable content. This marked the beginning of what we now call social selling.

Back in 2014, Sales Navigator changed the game for LinkedIn prospecting. It gave sales teams powerful tools like advanced search filters, real-time alerts, and InMail to find the best leads.

What I mean to say is special tools help you find leads more easily on LinkedIn or anywhere. Sustainable prospecting means keeping your sales steady and growing long-term by using the right skills, training, resources, and tech.

Top 15 B2B Prospecting Tools for 2024

Building your prospect list is a key step in the sales funnel. However, you need the correct way to find out if a prospect is a good fit, how to approach them, and if they could become a buyer. 

Not sure where to start? 

The B2B sales prospecting tools below can help you do this faster and more accurately. I’ve compiled the top tools and compared them to help you make the right choice. 

B2B Prospecting Tool	Free Plan	Key Feature	Ease-of-Use	Automation
GrowMeOrganic (Recommended)	Yes	Unlimited Credits	Yes	Yes
LeadFuze	Yes	Account-Based Search	Average	Yes
Zoominfo	Yes	Multi-touch sales cadences	No	Yes
DiscoverOrg	Yes	Lead Scoring	Yes	Yes
Hunter	Yes	Domain Search	No	Yes
PartnerTap	Yes	Account Mapping	Yes	Yes
Lusha	Yes	Job Change Alerts	No	Yes
Apollo	Yes	Sequence Automation	Yes	Yes
SalesIntel	No	Firmographic Data	No	Yes
Seamless.AI	Yes	Real-time search engine	No	Yes
Yesware	Yes	Email Tracking	No	Yes
Anymail Finder	Yes	Robust Analytics	Yes	Yes
Cognism	Yes	European Contact Data	No	Yes
Datanyze	Yes	Icebreakers	Yes	No
RocketReach	No	Email Deliverability	Yes	Yes

GrowMeOrganic

G2 Rating – 4.7 / 5

Capterra – 4.2 / 5

GrowMeOrganic is an advanced lead-generation tool that provides you with data to create a successful sales pipeline. With GrowMeOrganic, you’ll find leads quickly, create targeted campaigns, and track the results of your efforts.

Our tool can be used to nurture leads, set up automated campaigns, and segment prospects for more efficient outreach. By combining accurate data with intuitive features, GrowMeOrganic makes it easier to find and connect with ideal customers.

We offer an AI-powered B2B sales prospecting tool that simplifies identifying and qualifying leads for businesses. With our B2B tool, you can find employees from any company, export lists from any industry, and do much more. 

Features –

• Global Database: GrowMeOrganic gives you access to a global database of 15M companies and 575M+ verified B2B professionals. Use it to find, sort, and reach your ideal customers.

• Verified Contacts: With our platform, you will never have to worry about outdated or invalid contact details. We verify our contacts in real time and update our database frequently for accuracy.

• Chrome Extension: GrowMeOrganic’s Chrome extension lets you scrape unlimited emails and phone numbers. Enable it on LinkedIn or any other company site to access B2B contact info in seconds.

• Unlimited Credits: Unlike other tools, get unlimited credits on all GrowMeOrganic features. It means you can prospect without any obstruction. 

• Affordable Pricing: GrowMeOrganic provides you with robust prospecting features at a fraction of the pricing compared to its competitors, making it an affordable deal. 

Pricing –

• The Starter plan costs $49/month.
• The Growth plan costs $99/month.
• The Pro plan costs $199/month.

What users are saying –

• “It can load bulk of leads in just one go using only the company URL link for their website we can use for B2B transactions to contact the company.” – G2.
• “GrowMeOrganic helps to reach the leads in the easiest way. Also, it helps to extract leads from Google My Business which removes the manual work.” – G2. 
• “The software is quite easy to understand, has relatively affordable pricing and offers unlimited credits.” – G2. 

LeadFuze

G2 Rating – 4.6 / 5

Capterra – 4.6 / 5

LeadFuze lets you search for leads by industry, company size, job title, location, and more. It helps create personalized campaigns to reach out to your prospects with targeted messaging.

With it, you can get an advanced analytics dashboard to measure and report campaign success. LeadFuze also integrates with popular CRM and email marketing platforms to manage your contacts and campaigns easily.

Features –

• Database of over 500M people.
• Account-based search to find any specific person like an HR or marketing individual.
• De-duplication feature to avoid adding the same leads.
• Helps find prospects with specific skills matching your requirements. 

Pricing –

• The Scaling plan costs $147/month.
• The Unlimited plan costs $397/month. 

What users are saying – 

• “LeadFuze aggregates the world’s professional data to continue to deliver the freshest leads to you. It’s prospecting, automated!” – G2. 

ZoomInfo

G2 Rating – 4.4 / 5

Capterra – 4.1 / 5

ZoomInfo is among the most popular B2B prospecting tools in 2024. Filter results to find the right contacts for your target market with it. Plus, you can use the “Connections” feature to find contacts who have previously worked with you or have a similar role at another company.

ZoomInfo also offers an AI-powered search engine called “Signal” which helps find prospects that are more likely to convert.

Features –

• Database of over 70M direct dials and 174M verified emails.
• Real-time insights to prioritize sales-ready prospects.
• Helps analyze customer meetings, calls, and emails to understand prospect behavior.
• Allows building multi-touch sales cadences. 

Pricing –

• Zoominfo has custom pricing.

What users are saying – 

• “I like that SalesOS is useful for finding the correct contacts for your prospecting. It has the ability to find the right people and also search the web for “Intent” as to the companies that are looking for your solution.” – G2.

DiscoverOrg

Capterra – 4.1 / 5

DiscoverOrg is a comprehensive B2B prospecting tool with detailed contact information and insights, including job titles, contact information, personal emails, job descriptions, company information, and more. 

Easily create targeted sales campaigns and track the performance of each campaign in real time using it. The platform offers integrations with Salesforce, Marketo, Outreach.io, and other popular tools to further streamline your sales process.

Features –

• Creates a buyer profile to support your sales efforts.
• Scores and ranks your target leads.
• Updates and cleans data in real-time.
• Integrates with Chrome, Hubspot, Pipedrive, etc., for workflow automation.

Pricing –

• DiscoverOrg has custom pricing.

What users are saying – 

• “I like the OPS chart, this is incredible. I can go through the entire hierarchy and make me sound familiar to the prospect. Custom filters are amazing and the tag for favorite does save a lot of time.” – Capterra.

Hunter.io

G2 Rating – 4.4 / 5

Capterra – 4.6 / 5

Hunter.io is an advanced B2B prospecting tool with artificial intelligence to find leads quickly. Its user-friendly interface makes it easy to search for leads and contacts. 

Hunter.io provides detailed insights on each contact, such as job titles and descriptions. From domain search to cold emailing, it is packed with essential prospecting features.

Features –

• Find contacts using the company name or domain.
• Allows composing emails and scheduling them for effective cold emailing.
• Works seamlessly with Google Sheets.
• GDPR and CCPA-compliant.

Pricing –

• The Starter plan costs $49/month.
• The Growth plan costs $149/month.
• The Business plan costs $499/month. 

What users are saying – 

• “Ease to locate emails, good source to prospect.” – G2.

PartnerTap

G2 Rating – 4.8 / 5

PartnerTap is a leading co-selling platform that can transform your sales process. It helps you identify new logos and expansion opportunities, and it is ideal for connecting reps with partners for effective conversations.

PartnerTap is capable of handling complex enterprise ecosystems, allowing scalability.

Features –

• Has an intuitive interface.
• Analytics & reporting for insights on partner performance.
• Automates account mapping, improving speed.
• Offers native integrations with popular CRMs.

Pricing –

• PartnerTap has custom pricing.

What users are saying – 

• “I’ve always looked to PartnerTap for a fresh place to find new opportunities and to help me generate pipeline. Having new people to connect with that can align with prospects in your territory makes looking for new pipeline less spray and pray and more strategic.” – G2.

Lusha

G2 Rating – 4.3 / 5

Capterra – 4 / 5

With Lusha, you can expect some of the most accurate B2B data. It makes it easier for you to reach your ideal customers with buyer intent data. Lusha also offers filters and alters. For instance, you will be notified when a potential prospect changes their job.

Enriching your CRM with prospect data will become seamless with this tool. Post enrichment, you can effortlessly score and route your data for further accuracy.

Features – 

• Offers accurate B2B data.
• It is globally compliant.
• Has razor-sharp filters to create a 1000 prospects list in a go.
• It is the first ISO 27701-certified sales intelligence tool.

Pricing –

• The Pro plan costs $49/month.
• The Premium plan costs $79/month. 

What users are saying – 

• “Lusha is the sales prospecting Google extension, where you can get contact information either personal contact details or email IDs. for that specific profile. One can also get the total count of employees. It displays the information from LinkedIn profiles.” – G2.

Apollo

G2 Rating – 4.8 / 5

Capterra – 4.6 / 5

If you are looking for an easy way to find and close your next deal, Apollo can help. With score, signals, inbound optimization, and sales engagement features, building a pipeline is seamless. 

Apollo is one of the most fast-growing and trusted technologies. Try its deal management and automated workflows to save time and effort.

Features – 

• Has over 275M global contacts.
• Offers Bombora intent buyer signals.
• Has over 65 filters, like location, job type, etc., to build effective lists.
• Lets you easily book meetings with AI-recommended prospects.

Pricing –

• The Basic plan costs $59/month.
• The Professional plan costs $99/month.
• The Organization plan costs $149/month.

What users are saying – 

• “One of the things I like most about Apollo is its ease of use, plus you get a clean, organized and well identified dashboard of all the tools you have at hand, plus how easy it is to make a sequence, either from scratch or with the help of the AI.” – G2.

SalesIntel

G2 Rating – 4.3 / 5

Capterra – 4.4 / 5

SalesIntel finds you companies that match your ICP. With a focus on companies that are more likely to buy, your sales can get a boost. 

With actionable insights, global coverage, and bombora intent data, you will have much to turn your leads into customers. 

Features – 

• Provides website visitor tracking.
• Has a Chrome extension to extract contact info quickly.
• The database covers the US, Canada, APAC, and EMEA markets. 
• Offers technographic and firmographic data.

Pricing –

• The Individual plan costs $69/month.
• The Teams plan costs $199/month.

What users are saying – 

• “SalesIntel has been a game-changer for our sales team. The depth and accuracy of their B2B contact and company data have significantly enhanced our lead generation efforts.” – G2.

Seamless.AI

G2 Rating – 4.3 / 5

Capterra -3.7 / 5

Verified emails, phone numbers, and direct dials are available with Seamless.AI. Over 70,000 companies trust for their prospecting and sales needs. 

Its real-time search engine helps you connect with the right leads at the right time. Seamless.AI also has writing assistance for you to deliver impactful sales and marketing messages.

Features – 

• Has 1.9B+ verified contact records.
• Offers automated list building.
• Provides buyer intent data.
• Seamless.AI copywriting assistance. 

Pricing –

• Seamless.AI has custom pricing.

What users are saying – 

• “The ease of creating lists, finding data, Having a 1000 lead credits a day is huge, Especially if you look at other plans of other data software costing 10x as much as Seamless.ai and gives an SDR 1000 leads a month!” – G2.

Yesware Prospector

G2 Rating – 4.4 / 5

Capterra – 4.3 / 5

Yesware’s Prospector works right in your Gmail or Outlook and offers access to over 100 million B2B contacts. With advanced search filters, you can easily find the contacts you need by name, job title, seniority, location, etc.

Prospector gives you a list of leads with verified phone numbers, email addresses, and LinkedIn profiles. You can save these leads as Contacts in your inbox, making it easy to add them to campaigns and reach out via email or phone.

Features –

• Lets you save top-performing emails as templates for your team to re-use.
• Helps schedule meetings without any back and forth.
• Provides analytics like open rates, link activities, etc.
• Allows email tracking and automation.

Pricing –

• The Pro plan costs $19/month.
• The Premium plan costs $45/month.
• The Enterprise plan costs $85/month. 

What users are saying?

• “I like the email functionality combined with the prospecting tools and meeting scheduler. Has a nice interface in gmail and ability to create email templates and view email activity.” – G2.

Anymail Finder

G2 Rating – 3.4 . 5

Capterra – 4.4 / 5

Anymail Finder helps you find emails by name, company, domain, decision-maker, etc. You can also use its LinkedIn Chrome Extension to grab email addresses from any LinkedIn page.

Whether sales, outreach, or business development, Anymail Finder supports you through everything. Use its API to integrate email functionalities into your own applications.

Features –

• Has an accuracy rate of 97%.
• Builds lead lists via LinkedIn Sales Navigator.
• Lets you pay only for verified emails.
• Bulk support to manage large scale searches. 

Pricing –

• The Starter plan costs $14/month.
• The Standard plan costs $49/month.
• The Scale plan costs $149/month.
• The Ultimate plan costs $299/month. 

What users are saying?

• “With sending thousands of emails per week, I am able to use Anymail finder to find email address of contacts within out target audience my company would like to cold outreach to.” – G2. 

Cognism

G2 Rating – 4.6 / 5

Capterra – 4.6 / 5

Expand into local and international markets effortlessly with Cognism’s unrivaled data coverage. With its accurate dataset, your sales reps will no longer dial the wrong numbers.

Enrich your CRM in real-time with Cognism and have actionable data ready at your disposal. It is a go-to sales intelligence provider for Drift, Shift, Kelly, and 3000+ teams.

Features –

• It is GDPR-compliant.
• Bombora intent data.
• Integrates with Zapier, Hubspot, Salesforce, etc.,
• Has a Chrome extension. 

Pricing –

• Cognism offers custom pricing.

What users are saying?

• “The simplifiying of steps across various aspects of the prospecting process. It no longer is a hunt to organize and clean up your CRM after an import or export. Plus having knowledge of verified emails is vital and elimiinates the constant double-checking. I have saved countless hours across my day/week with Cognism’s tool and smartly designed functionality.” – G2. 

Datanyze

G2 Rating – 4.2 / 5

Capterra – 3.8 / 5

Datanyze is another affordable yet accurate B2B prospecting tool. Its Google Chrome extension comes with a smooth interface, providing enhanced user experience.

Datanyze has a cool feature called “icebreakers” that uses online data to personalize your pitch to specific prospects. It’s a great tool for sales pros to kickstart better conversations.

Features –

• Direct profile exporting from Google Chrome.
• Offers refunds in case of inaccuracy.
• Provides 63M direct dials and 84M emails.
• Has leads by industries like finance, hospitality, software, etc.

Pricing –

• Nyze Pro 1 costs $29/month.
• Nyze Pro 2 costs $55/month.

What users are saying?

• “The Datanyze Connector lets you enrich user profiles with real-time information on 40+ million companies. Using the Hull segmentation engine, you can control which users get enriched, and maintain a blacklist of domains that are not enriched.” – G2. 

RocketReach

G2 Rating – 4.5 / 5

Capterra – 4.2 / 5

An intuitive sales intelligence solution, RocketReach offers precise prospecting data. From exceptional data quality to automated prospect lists, RocketReach gives you a competitive edge.

With intent data, it connects you to buyers already exploring solutions similar to yours. Its AI-based recommendations further ensure no opportunities are missed.

Features –

• 90-98% email deliverability.
• Creates and automates lead lists based on title, skill, industry, location, etc.
• Powerful API to enrich data at scale.
• Browser extension to save time while prospecting.

Pricing –

• The Essentials plan costs $110/month.
• The Pro plan costs $180/month.
• The Ultimate plan costs $300/month. 

What users are saying?

• “The price is excellent for getting similar data quality to some of the bigger name prospecting tools that you’re paying 10X the price on. Easy to use and to integrate with other apps such as Hubspot, salesloft etc.” – G2. 

Factors to Consider When Choosing a B2B Prospecting Software

When it comes to choosing the right B2B prospecting tool for your business, there are several factors you’ll need to consider. These factors include:

Features	A prospecting tool’s features will determine its effectiveness in helping you uncover new leads and prospects.  Look for tools that offer features like automated lead generation, detailed analytics, contact data enrichment, and email tracking.
Cost	Compare the costs of the different tools available before making a decision.  Be sure to factor in any additional expenses you may incur, like data fees or customer support fees.
Ease of Use	Choosing a tool that is easy to use is essential if you want to maximize your results. Look for tools with an intuitive interface and user-friendly features.
Customer Support	Before making your decision, you may also want to consider the vendor’s customer support.  Ensure they offer prompt customer service and are willing to help with any technical issues you may have
Reputation	Finally, remember to check the vendor’s reputation before making your decision.  Read customer reviews and look for any complaints against them before making your purchase.

There is no one-fit solution, as Nitin Bajaj highlights in his Quora post. The right answer depends on your business type, ICP, target location, and similar other factors. Find answers to these questions, and you will have your ideal B2B prospecting tool. 

What Are The Benefits of Using a B2B Prospecting Tool?

B2B prospecting has become much more streamlined and less time-consuming with the help of B2B prospecting tools. These tools offer various benefits to businesses, including:

Improved accuracy and reliability:- With the help of a B2B prospecting tool, companies can be sure that they are targeting the right prospects with the right information. When combined with resources like a free expense tracker, sales teams can monitor their spending effectively, staying within budget while generating quality leads. This reduces the time and effort needed to reach out to ideal customers.

Automation:- Using a B2B prospecting tool can automate many of the manual processes associated with prospecting, freeing up valuable time and resources that can be used elsewhere in your business.

Streamlined processes:- B2B prospecting tools streamline lead generation. They connect you with more buyers, meaning a fuller pipeline. Not only do these tools streamline prospecting by providing quality leads in higher numbers, but also in less time. 

Increased visibility:- With a B2B prospecting tool, companies can get a better view of their target audience and their behavior. This offers insights to make informed decisions about how best to reach out to ideal customers.

Cost savings:- By investing in a B2B prospecting tool, companies can save money by reducing their need for manual labor and other resources associated with prospecting.

Why You Don’t Need An All-In-One Software Solution Like Sales Navigator?

You’d think a B2B tool like Sales Navigator would have it all, right? Not exactly. “All-in-one” just means it covers the basics. 

Here are a few features it’s missing that slow down prospecting:

• Sales Navigator doesn’t integrate with all major CRMs like FreshWorks, so some reps miss out on syncing and automation.

• You can’t export account or lead info directly to a CSV or XLS file. You have to download a list first, which adds extra steps.

• No data verification means you might be pitching with inaccurate info.

All-in-one tools can often be inappropriate with larger companies. Different departments have different needs. For instance, inbound and outbound sales teams operate in distinct ways. 

To truly grow and scale, teams need software tailored to their specific roles. Without it, salespeople are held back.

That’s why top-notch B2B prospecting tools are becoming more popular. They boost growth strategies and save reps time, money, and effort in the long run.

Here Are Our 35 B2B Prospecting Tools That Deserves A Honorable Mention

B2B Prospecting Tools	Free Plan	Automation	Global Data	Real-time Verification
Clearbit	❌	✅	✅	❌
Humantic AI	✅	✅	❌	✅
Crystal Knows	✅	✅	✅	❌
Dripify	✅	✅	✅	✅
Owler Max	✅	✅	❌	✅
Cloudtalk	❌	✅	✅	✅
Instantly	❌	✅	✅	✅
Hubspot	✅	✅	✅	✅
Zoho	✅	✅	✅	✅
Salesloft	✅	✅	❌	✅
Klenty	✅	✅	❌	✅
Outreach.io	❌	✅	✅	❌
6Sense	❌	✅	✅	✅
LeadIQ	❌	✅	❌	✅
InsideView	❌	✅	✅	✅
Snov	✅	✅	✅	✅
Leadfeeder	✅	✅	❌	❌
Mailshake	✅	✅	❌	❌
Lead411	❌	✅	❌	✅
Aeroleads	✅	✅	✅	❌
Discoverly	✅	✅	❌	❌
Reply.io	✅	✅	✅	✅
FullContact	✅	✅	✅	❌
Buzzstream	❌	✅	✅	❌
Voila Norbert	✅	✅	❌	✅
Skrapp	✅	✅	❌	✅
dapt.io	❌	✅	✅	✅
FindThatLead	✅	✅	✅	❌
LeadGenius	❌	✅	✅	✅
UpLead	✅	✅	✅	✅
Prospect.io	❌	✅	✅	❌
Wiza	✅	✅	✅	✅
ContactOut	✅	✅	✅	❌
Growbots	❌	✅	✅	✅
Leadberry	✅	✅	✅	❌

Conclusion

Sales prospecting can feel repetitive, but with B2B prospecting tools, you’ll boost efficiency, reach more prospects faster, and close more deals than ever!

This blog lists 50 tools that address specific problems. To find the best one for your business, try a free trial or request a demo.

But signing up for all 15 can take forever. You can give GrowMeOrganic a try. Our tool helps you find the right prospects, create personalized outreach, and improve your strategy.

Sign up for free and see how GrowMeOrganic can boost your sales in 2024!

Frequently Asked Questions:- 

1. What is a B2B Prospecting Tool? 

A B2B prospecting tool is software that helps businesses find potential customers in the B2B market. It uses data analysis, lead generation, and contact gathering to support sales and marketing teams in targeting and reaching out to potential clients.

2. How to Prospect a B2B Company? 

Prospecting for a B2B company means finding and approaching potential clients who could benefit from your products or services. B2B prospecting software helps you gather data on industries, decision-makers, and companies to customize your sales and marketing strategies effectively.

3. What are the Most Useful Tools for Prospecting? 

In 2024, the best tools for B2B prospecting will be advanced software platforms that use AI, data analytics, and automation. You can try GrowMeOrganic, LeadFuze, ZoomInfo, DiscoverOrg, and Clearbit.

4. How to Find Prospects for B2B Sales? 

To find B2B prospects effectively –

• Use top B2B prospecting software. 
• Identify companies that fit your criteria and gather key decision-maker contacts. 
• Then, engage in personalized outreach to build relationships and nurture leads through your sales pipeline.

5. How Do I Get New B2B Leads? 

To generate new B2B leads, use B2B prospecting tools to identify companies matching your criteria. Then, engage in personalized outreach to key decision-makers to nurture leads effectively.

6. How Do You Automate B2B Prospecting? 

Automate B2B prospecting using specialized software like GrowMeOrganic to identify ideal companies and key decision-makers efficiently. Our software helps automate lead discovery and follow-ups and set up outreach campaigns. 

7. What Is The Most Effective Approach To B2B Sales? 

The most effective approach to B2B sales involves thorough research on prospects, personalized communication tailored to their needs, and building long-term relationships through consistent follow-up and support.

8. What Is The Best Platform For B2B Leads? 

The best platform for B2B leads depends on your specific industry and target audience. Popular options include GrowMeOrganic, LeadFuze, ZoomInfo, etc.

9. What Are The 4 C’s Of B2B Marketing? 

The 4 C’s of B2B marketing are Customer, Cost, Convenience, and Communication. These principles focus on understanding customer needs, cost-effectiveness, ease of doing business, and effective communication strategies in B2B marketing efforts.

10. How Do I Find B2B Buyers Online? 

To find B2B buyers online, use B2B networking platforms, industry-specific forums, and social media channels like LinkedIn. You can use tools like GrowMeOrganic, Lusha, Apollo, SalesIntel, etc., to reach potential B2B buyers.

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