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Best Outbound Automation Tools to Invest for Boosting Productivity

17 Best Outbound Automation Tools [Features+Pricing]

Businesses need more than a solid product or service for success. An outbound automation tool is excellent because it increases chances for conversion and improves workflows. 

Outbound automation tools are designed to make sales work easier. They allow sales reps to focus on the core task of selling. It takes care of generating leads and managing customer relationships. This saves time and money and reduces human errors.  

Let’s learn why outbound automation should be a top priority for your business. Here are our 17 top picks for the best outbound automation tools in the market.

17 Best Outbound Tools For Sales Automation

Outbound Automation ToolsStarting Price per MonthTop FeatureChrome ExtensionFree Trial Availability
GrowMeOrganic (Recommended)$49Unlimited Search & CreditsYesYes, for 14 days
Salesforce$25AI IntegrationYesYes
HubSpot$18Lead ManagementYesYes
OutreachCustomAI-Powered SellingYesNo
UpLead$99Automated lead generationYesYes
Kaspr$49Unlimited B2B emailsYesYes
Reply$49Email & Social AutomationYesYes
CognismCustomAutomated data enrichmentYesNo
Calendly$10Auto-meeting schedulerYesYes
Growbots$49Multi-channel SequencesYesYes
ActiveCampaign$19Win-Probability DataYesYes
ClearbitCustomAI Native DataYesNo
6senseCustomPredictive IntelligenceYesYes
EngageBay$14.99Email SequencesYesYes
weflow$39Pipeline managementYesYes
SalesloftCustomCall RepositoryYesNo

Increasing sales without stress is difficult. However, the best outbound automation can help you achieve just that. 

It cuts off manual tasks and increases productivity whether it is sales prospecting or CRM reporting. 

Here are 17 top-rated outbound automation tools for higher sales. Sign in to boost ROI and maximize your business growth.

GrowMeOrganic (Recommended)

G2 Rating – 4.7 / 5

GrowMeOrganic is the best outbound automation tool for business success. From personalizing cold emails to allowing automated follow-ups, it boosts productivity.  Access 15M+ company data and 575M+ professionals for easier prospecting with GrowMeOrganic. Use the unlimited bulk automation export feature to save time.

Best Outbound Automation Tools:- GrowMeOrganic

No longer waste time manually verifying contact details. GrowMeOrganic offers verified B2B contacts that can be easily exported. Connect with professionals from any job, industry, or country on auto-pilot mode. 

You can personalize your invites. Build more connections faster. You can even use its Chrome extension to automatically send messages and connection requests on LinkedIn. Unlike other tools, GrowMeOrganic offers unlimited credits for an unrestricted experience. 

We all know that the need for a standardized sales process reduces productivity. GrowMeOrganic understands the same and offers the best outbound automation features. 

Whether it is launching personalized email campaigns, automated bulk exports, or LinkedIn outreach, it saves time and improves accuracy. 

Sign up for the free trial now and see how to automate your workflow in a few clicks. 

Top Features of GrowMeOrganic

  • Enhanced Compatability – GrowMeOrganic is compatible with your favorite existing software. Compatibility is a primary consideration when choosing an outbound automation tool. Whether it is Pabbly, Zapier, or Make, you can integrate it seamlessly with GrowMeOrganic.
  • Automated Bulk Export – Automated bulk export is crucial when handling large volumes of data. GrowMeOrganic allows exporting data in bulk, saving time and effort. It eliminates the risks of human error when manually exporting data. 
  • LinkedIn Outreach – Add GrowMeOrganic’s Chrome extension to automate LinkedIn prospecting. Get unlimited credits to find contacts on LinkedIn. Send connection requests and messages in an automation mode for better outreach.
  • Email Personalization – GrowMeOrganic allows personalizing cold emails and automating follow-up. Automatically add text, company logo, or screenshot to personalize emails.
  • Data Protection – The tool protects data from breaches or unauthorized access. GrowMeOrganic uses industry-standard security measures to secure sensitive business information. 
  • Automated Follow-Ups – With automated follow-ups, GrowMeOrganic helps you email at the right time. You can track emails and schedule follow-ups based on whether a lead opened or replied to an email.
  • Sales Engagement – GrowMeOrganic allows sales reps to engage in auto-pilot mode. It seamlessly syncs with the team and allows one to see at what stage their lead is. From custom tasks to social selling, it included everything. 
Pros Cons
Offers unlimited credits for extracting unlimited dataMissing in-built search filters
User-friendly Chrome extension for easy outreach
GrowMeOrganic Review

Pricing –

  • The Starter plan costs $49 monthly for features like automatic email sequences, email warmups, etc., for a single user.
  • The Growth plan costs $99 monthly for features like automatic email sequences, email warmups, etc., for five users.
  • The Pro plan costs $199 monthly for unlimited users for features like automatic email sequences, email warmups, etc.

Get an additional 20% discount by switching to annual plans. 

Salesforce Sales Cloud

G2 Rating – 4.3 / 5

Trusted customer data and AI assistance make Salesforce one of the best outbound automation tools. Manage sales from end-to-end with Salesforce and sell faster.

Salesforce users witness a 29% increase in productivity. Its mobile application, contact management, and process automation are top features. Optimize your outbound efforts with Salesforce for higher sales. 

Best Outbound Automation Tools:- Salesforce

Top Features –

  • Real-time sales tracking
  • Automated lead management
  • AI lead scoring
  • Marketing analytics based on sales accounting
Pros Cons
Allows engagement directly from CRMHas a slight learning curve
AI’s predictive intelligence helps understand customer needs

Pricing –

  • The Starter Suite costs $25/month for onboarding, lead management, automated activity capturing, etc.
  • The Professional plan costs $80/month for customizable reports, forecast management, etc.
  • The Enterprise plan costs $165/month for advanced management, workflow automation, etc. 

Hubspot Sales Hub

G2 Rating – 4.4 / 5

Hubspot is both a customer relationship management and a sales automation platform. Its outbound engagement tools result in higher prospect conversions.

It allows sales reps to automate sales by sending personalized emails, follow-ups, and more. One can also log calls automatically in your CRM for maximum efficiency. 

Best Outbound Automation Tools:- Hubspot Sales Hub

Top Features –

  • Personalized prospecting workspace for better lead management
  • Email templates that can be personalized and optimized
  • Email tracking
  • Hubspot AI for drafting the best emails and CTAs
Pros Cons
Allows setting up automated sales tasksCan be expensive
Provides sales insights and analytics

Pricing –

  • CRM Starter Suite costs $18/month.
  • The Professional plan costs $450/month for automating sales processes.
  • The Enterprise plan costs $1500/month for advanced control and flexibility.


G2 Rating – 4.3 / 5

Increase productivity with a more predictive revenue by Outreach. Its AI-powered selling ensures you close more outbound deals. It is for everyone, from front-line managers to sellers.

Automate your outbound campaigns with Outreach’s email sequences. It keeps your data secure by providing the right permission levels. Integrate Outreach to increase win rates by 26%.

Best Outbound Automation Tools:- Outreach.io

Top Features –

  • Offers insights for sales reps for before, after, and in-between meetings
  • Easily records prospect data
  • Provides email scheduling, templates, email tracking, etc.
  • Live pipeline management
Pros Cons
Offers an intelligent sales workflowSequence rules are complicated sometimes
Get insights for better sales

Pricing –

Outreach offers Standard and Professional plans. Contact the Outreach team directly for pricing information. 


G2 Rating – 4.7 / 5

Get real-time verified B2B contacts with UpLead. It keeps your prospecting list clean with a 95% accuracy rate. UpLead uses intent data and aligns you with customers with a higher chance of buying. 

With features like email verification, bulk lookup, and data enrichment, UpLead can strengthen your outbound game. One of the highest-rated intelligence software for sales, it provides with everything you need.

Best Outbound Automation Tools:- Uplead

Top Features –

  • Easily syncs leads to your CRM
  • Provides thousands of leads at once
  • Powerful API for prospecting at scale
  • Finds emails by company name/URL
Pros Cons
Cost-effective solution for outbound salesThe menu is overloaded with buttons
Chrome extension captures leads easily

Pricing –

  • The Essentials Plan costs $99/month for 170 credits.
  • The Plus Plan costs $199/month for 400 credits. 


G2 Rating – 4.4 / 5

An all-in-one prospecting tool, Kapsr offers both a Chrome extension and a web app. Its Automated outreach features for LinkedIn make it one of the best outbound automation tools. 

Over 50K companies trust Kaspr for its outbound efforts. Kaspr also offers a bulk export feature, saving much time. Get up-to-date contact info, LinkedIn outreach automation, and CRM integration facility with Kaspr. 

Best Outbound Automation Tools:- Kaspr.io

Top Features –

  • Lead management with lists, notes, and tasks
  • Easy-to-use Chrome extension
  • GDPR and CCPA-aligned
  • Allows automating LinkedIn messaging campaign
Pros Cons
Integrates with popular sales toolsThe credit system is a bit restrictive
Offers unlimited B2B email addresses

Pricing –

  • The Starter plan costs $49/month for 1,200 phone credits.
  • The Business plan costs $79/month for 2,400 phone credits.
  • The Organization plan costs $99/month for 24,000 phone credits.


G2 Rating – 4.6 / 5

Sales teams can turn their inbound and outbound prospecting on autopilot with Reply. Powered by AI, it creates opportunities for prospecting at scale.

Names like Adobe and Airbridge believe in Reply for their email and social automation. You can build personalized sequences for your business with it. From the first outreach point to follow-ups, Reply offers the perfect engagement. 

Best Outbound Automation Tools:- Reply.io

Top Features –

  • Allows multi-channel communication ( through SMS, calls, email, Whatsapp, etc.)
  • Razor-sharp filters to build effective prospect lists
  • Offers AI-generated sequences
  • A/B testing for better optimization
Pros Cons
Reduces load on sales reps by automating tasksSome users find the interface non-intuitive
Assists in scheduling meetings

Pricing –

  • The Starter plan for individuals costs $49/month.
  • The Professional plan for small teams costs $89/month.
  • The Ultimate plan for scaling teams costs $139/month.
  • The Custom plan for agencies starts at $166/month. 


G2 Rating – 4.6 / 5

Automate data enrichment with Cognism and get prospect information updated in your database. Combined with AI, Cognism allows you to reach the right leads at the correct time. 

Experience seamless outreach personalization with this tool. Cognism easily integrates with different CRM systems and ensures smooth workflows. Find accurate new leads with Cognism and build targetted lists for more outbound sales. 

Best Outbound Automation Tools:- Cognism

Top Features –

  • Cover database for global markets like NAM, EMEA, & APAC
  • Offers phone number accuracy of 98%
  • Allows data enrichment in automation mode
  • Lets you personalize and automate email campaigns
Pros Cons
Uses B2B intent data to identify the right leadsThe number of doubled contacts can be reduced.
It provides filters to identify key decision-makers.

Pricing –

Cognism offers custom pricing plans for unique business needs. 


G2 Rating – 4.7 / 5

Calendly differs from other outbound tools on the list. Its core task is booking appointments. It is a scheduling automation platform. It eliminates reviewing emails again and again for appropriate scheduling time.

Over 20 million users globally have simplified scheduling with Calendly. It also offers multi-person scheduling, allowing teams to operate smoothly.

Best Outbound Automation Tools:- Calendly

Top Features –

  • Integrates with Gmail, Google Calendar, Zoom, Microsoft Teams, etc.
  • Sales reps can also schedule via LinkedIn
  • Allows pre-meeting reminders and post-meeting follow-ups
  • Recognizes high-quality leads and instantly book meetings
Pros Cons
Calendly for mobile allows booking meetings on the goThe free version only offers a single-time slot
It has a centralized dashboard to manage all schedules and meetings.

Pricing –

  • The Standard plan costs $10/month for basic scheduling needs.
  • The Teams plan costs $16/month for advanced features like reporting and automation.
  • The Enterprise plan has custom pricing for higher admin control, enterprise-level security, etc. 


G2 Rating – 4.5 / 5

Fully automate your outbound sales with Growbots’ multichannel sequences, AI generator, and more. Its lead generation and outreach features benefit sales, marketers, entrepreneurs, and HR teams with higher sales. Growbots updates its database automatically for accurate information. 

Search for leads based on specific job titles, experience, departments, etc., with Growbots. Personalize emails to reach them better. Launch campaigns based on A/B testing and use Growbots’ analytics for best results.

Best Outbound Automation Tools:- Growbots

Top Features –

  • Offers email warmup services
  • Outbound emails can be automated
  • A/B testing for more efficiency
  • Allows creating and launching AI-powered campaigns
Pros Cons
Easy-to-use and setupThe process of selecting new prospects is confusing
Excellent customer support

Pricing –

  • The Outreach plan costs $49/month for multichannel sequences, unlimited campaigns, etc.
  • The All-In-One plan costs $199/month for importing up to 500 new contacts and everything in the Outreach plan.
  • The Pro plan has custom pricing for unlimited importing and more. 


G2 Rating – 4.6 / 5

With several touchpoints, it is challenging to keep up with customers. With outbound tools like ActiveCampaign, it is possible to give a personalized experience to each customer.

Nurture leads by automating each step of the sales process with ActiveCampaign. Track win-probability and focus on high-quality deals. Build and manage your sales pipelines efficiently with ActiveCampaign.

Best Outbound Automation Tools:- Active Campaign

Top Features –

  • Allows automatic task assignment
  • Lead scores for prospect evaluation
  • Notification alerts when a contact submits a form
  • Lead segmentation based on the actions they perform
Pros Cons
Offers pre-built automation to start quicklyThe entry-level plan offers limited integrations
Has a high deliverability rate

Pricing –

  • The Plus Plan costs $19/month for sales automation, lead scoring, etc.
  • The Professional Plan costs $49/month for sales engagement automation, win-probability, etc.
  • The Enterprise Plan costs $99/month for custom reporting, HIPPA support, etc. 


G2 Rating – 4.4 / 5

A B2B intelligence outbound tool, Clearbit provides millions of reliable data. It has been reinvented with AI to enrich datasets better. 

Clearbit tracks buyer signals and identifies the high-fit leads. With excellent lead management features, this tool is one of the best outbound automation tools.

Best Outbound Automation Tools:- Clearbit

Top Features –

  • Provide lead scores based on their quality
  • Identifies companies behind web visits automatically
  • Has over 250M contact database
  • Alerts sales reps when a buyer shows buying signals
Pros Cons
Has precise data sources for higher accuracyMulti-user capability is missing for teams
Salesforce integration results in seamless workflow

Pricing –

  • Clearbit offers custom pricing.


G2 Rating – 4.4 / 5

Predictive analytics and AI are the top features of 6sense. They make 6sense an excellent outbound automation tool. It increases conversion rates relevant B2B dataset.

Accurate AI predictions further benefit sales teams. Remove the guesswork and use 6sense’s buyer intent signals for effective outbound sales. Integrate 6sense with your favorite tools like Hubspot, Outreach, etc., for a smooth workflow.

Best Outbound Automation Tools:- 6sense

Top Features –

  • Provides firmographic details like website visits, buyer intent, etc.
  • Has persona maps made from contact details, talking points, activities, etc.
  • AI-based prospect recommendations reduce manual efforts
  • Alerts sales reps via email about new activities
Pros Cons
Easy-to-use filters and target listsThe tool may have a learning curve
Allows creating personalized campaign reports

Pricing –

  • 6sense offers three plans with custom pricing – Team, Growth, Enterprise.


G2 Rating – 4.5 / 5

Automate your email outreach with SalesBlink. It lets you create outbound sequences with email follow-ups in minutes. With improved email deliverability, SalesBlink ensures your emails land in the right inboxes. 

It also comes with a meeting scheduler that syncs with your calendar. Over 1000 businesses trust SalesBlink globally for its AI-powered cold outreach support. 

Best Outbound Automation Tools:- SalesBlink

Top Features –

  • Follow-up email sequences for more productivity
  • Images and emails can be personalized
  • Possible to track email clicks and opens by recipients
  • Allows booking meetings without time-zone difference issue
Pros Cons
AI tool helps with email template automationThe search function can be more personalized
Handy built-in calendar

Pricing –

  • The Growth plan costs $29/month for email templates, email warmups, etc.
  • The Scale plan costs $99/month for email sequences, meeting scheduler, etc.
  • The Business plan costs $199/month for outreach tasks, team reports, etc. 


G2 Rating – 4.6 / 7

Combine your sales, marketing, and support with the all-in-one EngageBay. Keep track of all your customers with its effective CRM software. 

 Use its automation feature to send email sequences for a better outbound reach. EngageBay offers a ticketing system to support their customers well. Being affordable with such features makes it one of the best outbound automation tools. 

Best Outbound Automation Tools:- EngageBay

Top Features –

  • Provides email sequence personalization 
  • Offers prospect reports and analytics
  • Allows scheduling appointments
  • Gives real-time contact updates by tracking their activities
Pros Cons
Easy and simplified user interfaceLesser video tutorials
Excellent customer service

Pricing –

  • The Basic Plan costs $14.99/month for email templates, lead scoring, etc.
  • The Growth Plan costs $64.99/month for marketing automation, A/B testing, etc.
  • The Pro Plan costs $119.99/month for web analytics, custom reporting, etc. 


G2 Rating – 4.7 / 5

Manage sales pipelines in an advanced way with weflow. With features like deal signals and AI insights, it helps better manage the prospects.

It provides insights that can be used to identify risks and coach sales reps. With simplified implementation and enhanced security, weflow helps increase win rates.

Best Outbound Automation Tools:- weflow

Top Features –

  • Auto-syncs emails, contacts, and meetings from Google
  • Inspects each deal with risks, signals, and scores
  • Tracks all changes in the sales pipeline across different periods
  • AI-prediction for higher forecast accuracy
Pros Cons
Forecast reliability saves much timeGlitches in the mobile application
CCPA & GDPR compliant

Pricing –

  • The Starter plan costs $39/month for deal management, pipeline management, etc.
  • The Growth plan costs $59/month for deal insights, sales forecasting, etc.
  • The Enterprise plan has custom pricing for enterprise support, revenue analytics, etc.


G2 Rating – 4.5 / 5

Salesloft is an AI-powered revenue platform that gives sales teams an edge. Its email automation feature is key for outbound sales. Use Salesloft to automate workflows and connect more effectively with prospects. 

Get real-time data for the best-selling experience. Send and receive data in automated mode and streamline prospecting with Salesloft. 

Best Outbound Automation Tools:- Salesloft

Top Features –

  • Creates a library of recorded calls and meetings
  • It routes leads and automatically assigns them to concerned sales reps
  • Activities concerned to contact are automatically updated into the CRM
  • Provides analytics reports to measure the sales process effectiveness
Pros Cons
Has advanced email sequences capabilityThe performance of Salesloft dialer can be improved
Provides AI-driven analytics

Pricing – 

  • Salesloft offers three plans with custom pricing – Essentials, Advanced, and Premier.

Benefits of Outbound Sales Automation Tool

Wondering if new tools are worth the hype? 

Outbound automation tools have advanced significantly and offer benefits such as increased productivity, improved lead generation, and better customer engagement. It’s time to make the switch!

  • Saves Time:- An automation tool saves valuable time for sales by eliminating repetitive tasks. The time saved can be used to do more productive work. For instance, a sales rep can speak to verified prospects on the phone, while email follow-ups occur on automation. 
  • Reduces Human Error:- Data entry while managing massive spreadsheets is challenging. It can be time-consuming. Entering incorrect information is another issue when manually adding data. 

An outbound automation tool like GrowMeOrganic helps copy data in clicks. From exporting prospect details to other data, you can transport everything in bulk, too. 

  • Better Reporting:- A sales team must be well coordinated to ensure smooth operations. An outbound automation tool provides in-depth reports for better clarity. 

For example, a report on how many prospects opened or clicked on an email gives a clear idea. Sales reps better understand whether a lead is interested or not. 

  • Increases Focus:- When a sales rep is not required to perform administrative tasks, they are more focused. Whether it is data entry or emailing back, a sales professional loses much time and effort. An outbound automation tool takes over similar tasks and allows sales reps to focus on actual selling. 

Features To Look For In An Outbound Automation Tool

Every tool has its features and benefits. Whether a tool is right for you or not depends on your business needs. 

Not sure yet? Here are a few features found in the best outbound automation tools. 

  • Data Enrichment:- Having additional company details like social media links, company size, location, etc, benefits outbound sales. These help confidently connect with prospects. Automation tools provide such information and filter different data to obtain needed information. It aids in interacting better with prospects.
  • Easy Integration:- The best outbound automation tool will integrate with other existing platforms. It will assist in simplifying your workflow. Pick a tool that easily integrates with your CRM software.
  • Email Templates:- Access to ready email templates is excellent for outbound prospecting. You no longer have to send similar emails again and again. Pre-written email templates and follow-up emails save much time. Tools like GrowMeOrganic also offer email personalization for more impact. 
  • Lead Scores:- Some outbound automation tools provide lead scores. It helps identify the value of a lead. Lead scores highlight which lead is qualified and must be given preference. 
  • Reports & Analytics:- Get an automation tool that offers solid reporting and analytics. It can be used to analyze the performance of a sales team. It highlights their strength and weaknesses. Sales professionals and teams can use it to modify their plans. 
  • Workflow Automation:- Outbound automation tools enable businesses to operate on auto-pilot. They automate prospect routing, email follow-ups, and approvals. It saves more time and energy for sales teams. 

Wrap Up

To succeed in sales, having an outbound automation tool is crucial. The right tool can help you increase productivity, improve communication, and simplify workflows. 

Look for features that can help you nurture leads, automate tasks, and customize workflows to fit your needs. When choosing an outbound automation tool, consider its integration capabilities, user-friendliness, and customization options. 

These factors can greatly impact your experience and help you achieve better results. With the right tool, you can accelerate your sales cycle and achieve growth in a competitive sales landscape.

Schedule a demo call now!


Q 1. What Do You Mean By Outbound Method In Sales?

“Outbound Method” refers to reaching out to potential customers. Sales reps or teams initiate contact to generate interest, nurture relationships, and drive sales. Outbound methods contrast with inbound methods, where potential customers come to a business themselves.

Q 2. Is There Any Free Outbound Automation Tool?

GrowMeOrganic offers a free trial to explore its features. However, subscribing to paid plans is required after 14 days. 

Q 3. Why Should You Invest In Sales Automation Tools?

You can automate repetitive tasks like email sequences, follow-ups, etc., with the help of a sales automation tool. The saved time can be used to build valuable connections and close deals with potential prospects. 

Q 4. What To Consider When Getting An Outbound Automation Tool?

A reliable outbound tool like GrowMeOrganic allows automating tasks like bulk export, email follow-ups, etc. Lead management, seamless integration, analytics & reporting are other features that make the tool handy. 

Simplify & Automate Outbound Sales Process With GrowMeOrganic

If you want to put your business network on auto-pilot, GrowMeOrganic’s automation and personalization features is a safe bet. Also, you can save more than $1000/month on expensive prospecting and outreach platforms.

Sign up for the free trial now and learn why GrowMeOrganic stands apart. With unlimited credits and affordable pricing, it is indeed one of the best outbound automation tools. 

Try 14-day Free Trial today and better your outbound sales game. 

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