A key component of retail marketing is email marketing! Email marketing is an effective medium for promoting your business and its products and for establishing long-lasting relationships.
Taking a closer look at retail marketing, we can see how important email has become in having a strong retail presence. Email is a great way to build brand loyalty with your customers, and it is a great way to gather data about the market you are targeting.
Email as a tool for retailers
The reason a retail store would need email is that they can gain an abundance of information from people browsing their websites. They can learn about customer patterns and browse data, and they can also learn about open rates.
With all of this information, how will it help your marketing plan?
Your retail marketing team needs to identify what products or services you should be promoting to your potential customers based on their purchasing behaviour.
It is very important to base your marketing strategy on the needs of the consumer! What are marketers doing with purchasing data?
Using browsing data allows marketers to get a sense of what you are likely to try to buy next and send you a curated list of related items. For instance, if you search for appliances on Amazon, you will see related products to your search.
It is reasonable to assume that you would be looking to purchase other appliances as well. When sending promotional emails to customers, it is important to look at the open rates to gauge interest in the offer.
What is the relationship between open rates and interest?
You may be wondering how an open rate can tell me anything about a customer’s interest.
An email subject line has the power to instantly grab our attention or send us straight to the trash folder.
In other words, when people open your promotional email you can assume they are interested in what you have to say. By looking at the click-through rate, we can even go a step further.
Using this information, we can see if they clicked on a link to find out more about it or if they just immediately left the page. The purpose of all of these things is to determine what the consumer wants and when they want it.
Your marketing team can make smart decisions based on this data using customer journey analytics software!
An analysis of email marketing’s importance
In retail, email marketing is a proven way to boost sales. Check out the following statistics:
- According to Marketingsherpa, 29.3% of open rates were boosted by including a name in the subject line.
- Approximately 46% of the small businesses surveyed said email marketing is their preferred method of marketing. Source: The Next Web.
- The share of orders from email marketing increases by about 25–30% for some retailers, and it represents roughly 20–30% of retail traffic. Over half of all emails are opened on phones, even though phones represent 18% of orders—MarketingSherpa.
- An email has an ROI of about $41 for every $1 spent. Source: Sender
- Approximately 72% of adults in the U.S. prefer email communication with businesses. Source: MarketingSherpa.
Email marketing is always a safe bet for delivering results when you need it! The importance of email in marketing strategies is increasing as customer retention rates rise.
Email marketing tools are a great tool to check out. The data gathered will allow you to adjust your email campaign based on the success of the campaign.
Increased open rates with targeted and personalized emails
Several factors affect your email campaign’s open rate.
Increasing open rates begins with segmenting your email list. A successful email campaign begins with this step.
You also need to consider the time at which you send your email when determining your open rate! Over the weekend, most people do not check their email.
All week long they looked at them at work.
Emails should be sent between 8 am and 12 pm Monday-Thursday to get the best open rates. Would Friday be an option? On Fridays, most people are mentally tired and won’t check their email.
This should be taken into account when scheduling your welcome email campaign.
You should also pay attention to your subject line to increase your open rates. A person’s first impression of your email is its subject line.
The catchy word you choose here will help you stand out from the crowd. Catch the attention of the receiver by stimulating their curiosity or making a joke.
In the subject line of your email, include the name of the recipient. A subject line with a person’s name is a great way to make them feel important.
Automating your email marketing is key!
Using email marketing automation tools is one of the most effective ways to run email campaigns that support your retail marketing strategy. These tools allow you to create triggers for targeted emails.
You can set up a trigger for email automation, and that is one of the best things about it.
Emails are sent as a result of triggering events. Birthdays are a good example of this. Your system could send a promotion to customers on their birthday if it sees the date of their birthday in its system.
Bulk campaigns can also benefit from email automation. Using this method, you can reach as many people as possible!
Retail marketing campaigns and marketing analytics are supported by a large reach.