20 Best Bulk Email Providers for Effective Marketing [2024]

Email marketing is an effective way to reach potential clients, and it can be done through one-on-one outreach or bulk emails. While one-on-one outreach is time-consuming, bulk emails can help with launching new products, raising brand awareness, and more. 

Standard email providers like Outlook and Gmail have limited options for adding people to an email. That’s where bulk email providers come in.  They can expand outreach and improve client-customer relationships. 

93% of B2B marketers use bulk email services, but choosing the right provider can be tricky. Don’t worry; we’re here to help you find the best one. This article will discuss the 20 top bulk email service providers and the unique qualities that set them apart. 

Whether you are a startup or an established company, the leading provider can help you reach your audiences by clicking a button.

Who is a Bulk Email Provider?

Bulk email providers offer specialized tools and services to manage the process of sending many emails at once to a specific recipient list. This is used for marketing campaigns, newsletters, announcements, or informational updates. 

As sending bulk emails can be challenging for companies, these providers simplify the process by offering ways to make mass emailing and organizing simpler. They also help companies maintain their reputation, track email marketing, and comfortably connect with their target audiences. 

Also, they address various issues that arise with mass emailing, such as deliverability issues, bounce rates, content relevance, engagement and open rates, operational challenges, and analytical insights.

What are the Challenges Faced in Bulk Email Sending?

❌Deliverability Issues – Deliverability is frequently impacted when bulk emails are tagged as spam by email filters. Of all emails sent, 45% are regarded as “spam.” Frequent or pointless email correspondence could damage your reputation.

❌Bounce Rate – Invalid email addresses or nonexistent may cause hard bounces, impacting deliverability. Soft bounces can occur due to transient problems like a full email. To keep the health of the list intact, these must be managed.

❌Content Relevance – Large recipient lists are diverse and sometimes segmented, making content relevancy difficult. Non-tailored content can cause disengagement, raise unsubscribe rates, or be flagged as spam.

❌Engagement and Open Rates – Engagement and open rates pose significant issues, primarily because of the large volume of messages sent out. Many emails arrive in inboxes daily, making grabbing recipients’ attention challenging.

❌Operational Challenges – Ensuring your infrastructure can withstand the strain becomes increasingly crucial as email volumes rise. Sufficient resources are required to manage and oversee extensive email campaigns.

❌Analytical Insights – Robust analytics tools are necessary to obtain insights into the effectiveness of email marketing. It can be challenging to carry out efficient A/B testing for ongoing improvement.

How Can the Right Bulk Email Provider Help Solve These Challenges?

✅Deliverability Optimization – Authentication protocols increase email deliverability by assisting in sender identity verification and reducing emails being marked as spam. They also advise maintaining a positive reputation, including managing bounce rates, handling spam complaints, and maintaining clean lists.

✅Bounce Handling – They lower hard bounce rates by automatically managing bounces, classifying, and eliminating erroneous email addresses. They provide soft-bounce explanations, enabling you to fix the problem by resending emails or updating the recipient’s information.

✅Personalization Tools – Personalization is done by sending recipients relevant material based on their interests, demographics, and past interactions. Email message personalization increases click-through and open rates by 41% and 29%, respectively.

✅Engagement Monitoring – A/B testing of different subject lines, content modifications, and sending schedules are done to optimize open and engagement rates. A few engagement metrics for assessing campaign performance and making data-driven choices are open, click-through, and conversion rates.

✅Load Balancing – The scalable infrastructure and resources can support large-scale email campaigns, ensuring dependable delivery and performance even during peak sending traffic periods.

✅Timely Reports – Complete analytics and reporting services, such as performance indicators, real-time campaign tracking, and actionable insights are offered. It enables evaluating email campaigns’ efficiency and making intelligent decisions.

Top 20 Bulk Email Providers for Seamless Marketing

Comparison Table:-

Company Name	Starting Price	Free Trial	Unique Feature
GrowMeOrganic	$39	14 days	Unlimited Credits with Automated and personalized follow-ups
HubSpot	Free	Free plan	Drag-and-drop to edit emails
QuickMail	$49	14 days	Integrating email deliverability
Moosend	$9	30 days	Audience management tool to organize contacts
Brevo	Free	Free plan	One platform for transactional and marketing bulk sending
SendPlus	Free	Free plan	Over 130 templates to create instant emails
Salesforce Marketing Cloud	$1,250	No	Segmentation based on customer profile
SendLayer	$5	14 days	Open and click analysis for tracking engagement
Elastic Email	Free	Free plan	Email designer tools for crafting emails
Constant Contact	$12	90 days	AI assistance for email writing
SMTP	$25	30 days	Reputation defender tool to scan emails
MailChimp	Free	Free plan	Marketing CRM to manage audience
Campaigner	$59	30 days	Collaboration on email campaigns with multiple team members
GetResponse	$19	30 days	AI-powered autoresponders and newsletters
OmniSend	$0	14 days	A/B split testing for enhancing email campaign results
ConvertKit	$0	14 days	User segmentation for enhancing open rates and deliverability
ActiveCampaign	$29	14 days	Strong analytics tools for in-depth understanding
SendGrid	$0	30 days	SMTP interface for easy integration
AWeber	$0	30 days	Over 700 mobile-responsive templates to send personalized newsletters
Mailmodo	INR 3,999	21 days	ESP platform offering interactive AMP emails

GrowMeOrganic

G2 Rating – 4.1 / 5

GrowMeOrganic is a dynamic solution that significantly enhances email outreach through bulk emailing. It is one of the best bulk email providers and a fantastic email finder tool.

You can send personalized emails with automated follow-ups that increase the open rates. You can even enhance your click-through rates by mentioning custom lines and adding call-to-actions. 

GrowMeOrganic improves email communication by adding personalized text, images, or business logos. It shares emails from your account with your customer base to improve your email reputation and avoid spam.

Looking for a platform that can solve all your bulk email outreach challenges without breaking the bank? With GrowMeOrganic, you can save more than $1000/Month on expensive prospecting. 

It provides an all-in-one solution that offers unlimited credits and affordable pricing, tailored to meet your needs. Sign up for the free trial now.

Features of GrowMeOrganic:-

⚡Automated and personalized follow-ups – Automated follow-ups can streamline communication, save time, and increase outreach prospects.

⚡Sales engagement platform – Engage with leads automatically through various channels to close more sales.

⚡Email warm-up – When deploying a new ESP, warm up your emails to avoid raising spam flags and speed up email deliverability.

⚡SMTP connection – Take advantage of unlimited connections to send and receive emails from different sources, improving the dependability of your campaigns.

⚡Email templates – Over 100 email templates, including every information needed to get more replies.

⚡Easy integration – Easy to integrate tools like Pabbly, Zapier, and Make with any webhooks or API.

⚡Advanced reporting – Get periodic detailed reports about your campaign performance to make intelligent business decisions.

⚡B2B database – Get unlimited access to more than 575 million professionals and over 15 million companies worldwide. 

⚡Connect with any email provider – Connect to any email account like Gmail, GSuite, or Yahoo and send and receive emails from there.

Pricing:-

• Starter – $39 a month with 1 user allowed
• Growth – $79 a month with 5 users and unlimited email sending
• Pro – $159 a month with unlimited users and unlimited email sending

HubSpot

G2 Rating – 4.4 / 5

HubSpot’s email marketing software helps email creation, personalization, and optimization quickly. You can change the design, add photos, and call to action using the drop and drag option.

It also lets you use statistics and A/B testing to optimize email marketing. Through A/B tests, you can determine which subject lines receive the most open rates.

Features:-

• Drag and drop feature to add and modify layouts.
• A/B testing to determine and analyze open and conversion rates.
• AI writing option for creating engaging and impacting emails.
• Schedules bulk email sending in advance to save time.

Pricing:-

• Free – $0 a month with limited features
• Starter – starts at $18 a month
• Professional – starts at $800 a month
• Enterprise – starts at $3,600 a month

QuickMail

G2 Rating – 4.6 / 5

QuickMail helps customers interact with cold prospects by automating the process of reaching potential leads through personalized bulk emailing. You can engage with new businesses without manual interaction and streamline outreach efforts.

Through this platform, you can develop omni-channel campaigns that initiate more discussions with the added benefit of LinkedIn automation.

Features:-

• Bulk cold emails can be sent to every prospect on the list.
• Integrating email deliverability with systems like Mailflow guarantees email landing in the primary inbox.
• Scale the campaign by adding additional mailboxes instead of copy-pasting campaigns.
• Automatic phone calls and follow-up emails to increase the response rate.

Pricing:-

• Basic – $49 per month with 30,000 emails
• Pro- $89 per month with 100,000 emails
• Expert – $129 per month with 300,000 emails

Moosend

G2 Rating – 4.6 / 5

Moosend provides unlimited email campaigns with strong email deliverability, irrespective of plan kind. They have a sender score of 98%, resulting in email marketing campaigns landing in subscribers’ inboxes every time.

You can optimize your campaign and reduce spam using readily available email testing tools.

Features:-

• Drag and drop features to build email marketing campaigns.
• Audience management tool to manage and organize all contacts.
• Email newsletter templates to draft personalized messages in minutes.
• Real-time analytics and reporting features to enhance productivity.

Pricing:-

• Free trial – $0  for 30 days with 1000 subscribers and unlimited emails
• Pro – starts from $9 a month to $5,840 a month depending on the subscribes and unlimited emails
• Enterprise – must speak with the sales team

Brevo

G2 Rating – 4.5 / 5

Brevo makes bulk email marketing and SMS campaigns possible, among other things. Among the features are a landing page builder, email editor, personalized email templates, statistics, and marketing automation.

The platform lets you use your current CRM to simplify client management. You may set up transactional message delivery, interaction, and design with this tool.

Features:-

• Ability to send bulk transactional and marketing emails from one platform.
• Drag and drop email editor feature to draft instant emails.
• Use the personalization tool to add the contact’s name to the emails.
• Allows you to connect with various plugins, such as Magneto and WordPress.

Pricing:-

• Free – $0 a month with 300 emails a day
• Starter – $25 a month, with emails starting 20,000 a month
• Business – $65 a month, with emails starting 20,000 a month
• BrevoPlus – speak with the sales team

SendPulse

G2 Rating – 4.6 / 5

SendPulse offers subscription forms, a drag-and-drop editor, reporting, trigger emails, and an API as part of their multi-channel marketing platform. It has a more than 100 templates library and a visual email builder. 

A/B testing, segmentation, and customization will all be possible with it. The platform integrates SMS, online push, and chatbots into one automatic omni-channel communication powerhouse.

Features:-

• Use the drag-and-drop feature with more than 130 templates to create instant emails.
• Create email sequences of triggers using Automation 360.
• Design any subscription form with this tool.
• Send bulk emails and improve deliverability using SendPulse’s built-in spam checker.

Pricing:-

• Free – $0 a month with up to 15,000 emails a month
• Standard – starting from $8 a month with unlimited emails
• Pro – starting from $9.60 a month with unlimited emails
• Enterprise – starting from #13.44 a month with unlimited emails

Salesforce Marketing Cloud

G2 Rating – 4 / 5

Salesforce Marketing is a powerful tool that targets specific customers and has many capabilities, from sophisticated cross-channel campaigns to necessary email marketing solutions. 

The platform improves all phases of the customer lifecycle through email exchanges and fortifies relationships with users. Customers receive three-dimensional, engaging, and enjoyable communications because of Salesforce.

Features:-

• Easy to create segments based on customer’s profile data.
• Use its creative templates to send messages and emails.
• Sending one-to-one communications is possible regardless of the size of bulk emailing.
• Option to preview each message before it is sent.

Pricing:-

• Account engagement – $1,250 a month
• Engagement – $1,250 a month
• Personalization – $108,000 annually

SendLayer

G2 Rating – Not available

SendLayer is a cloud-based, user-friendly platform with the option of multiple SMTP and API credentials. It easily interacts with other platforms, including BigCommerce, WooCommerce, and Magento. 

Using SMTP and API, you can send transactional, shipping, confirmation, promotional, and password reset bulk emails. The platform also offers a detailed dashboard to create automated email lists and manage audience segmentation.

Features:-

• Easy to track bounce rate and email sent percentage using detailed email logs.
• SMTP and API for sending different kinds of emails.
• Webhooks option to get notified of special events.
• Open and click analysis for checking and tracking engagement.

Pricing:-

• Starter – $5 a month with 1000 emails (billed annually)
• Business – $15 a month with 5000 emails (billed annually)
• Growth – $25 a month with 10000 emails (billed annually)
• Scale – contact sales team for pricing with 20000 emails 

Elastic Email

G2 Rating – 4.4 / 5

Elastic Email is designed with high-volume opt-in outreach senders in mind. With the help of its quick Email Delivery Engine and HTTP API or SMTP Relay, this platform will allow you to send unlimited emails. 

You can prevent duplicate addresses automatically with the use of this tool. Its sophisticated technology enables you to identify emails that aren’t legitimate and save time and effort.

Features:-

• Simplify email marketing by handling both transactional and marketing emails.
• Email designer tools help design and crafts in minutes.
• It is easy to send personalized bulk emails using the recipient’s name or country.
• Drag and drop email builder for creating branded and high-quality email templates.

Pricing:-

• Free – $0 a month for 100 emails a day
• Starter – $9 a month for 60,000 emails a month
• Pro – $60 a month for 300,000 emails a month

Constant Contact

G2 Rating – 4 / 5

Constant Contact has several features specifically designed for bulk emailing. It helps automate your marketing approach by maintaining and organizing your contact databases. Using its drag-and-drop editor, you can create mobile-responsive emails.

It offers excellent security features. All subscriber data is encrypted through HTTPS Secure Sockets Layer (SSL) connections. It also needs a multi-factor login authentication for enhanced security.

Features:-

• AI assistance for email writing and email marketing.
• Subject line A/B testing for enhancing open rates.
• Intuitive dashboard to analyze performance and compare campaign results.
• Sign-up forms to build and increase customer base.

Pricing:-

• Lite – starting from $12 a month for 10 x number of contacts email sending limit
• Standard – starting from $35 a month for 12 x number of contacts email sending limit
• Premium – starting from $80 a month for 24 x number of contacts email sending limit

SMTP

G2 Rating – 3.3 / 5

SMTP guarantees a 99% uptime and can send marketing and transactional relay emails without delays. The tool is good at managing ISPs. To keep perfect delivery rates, it actively finds spam and ensures no email lands there.

The platform uses email API for enhanced integration. It categorizes emails by purpose, domain, and application for better results. You can add information, photos, and files in the bulk emails and use them whenever needed.

Features:-

• Use the reputation defender tool to scan emails and reduce bounce rates.
• 100% dedicated MTA and IP for sending emails.
• Dedicated account managers for constant support and guidance.
• Remarketing tool for sending discount codes and canceled customers to win them back.

Pricing:-

• Essential – $25 a month for 50,000 emails
• Starter – $80 a month for 100,000 emails
• Growth – $300 a month for 500,000 emails
• Business – $500 a month for 1,000,000 emails
• High volume senders – required min 250 million emails a month – contact sales team for pricing

MailChimp

G2 Rating – 4.4 / 5

MailChimp offers excellent features like email service, CRM software, customer journey builder, and email templates. Using its user-friendly platform, you can create, send, and analyze your email campaigns.

You can use two email builders to create HTML campaigns to create an email sender reputation and enhance deliverability rates.

Features:-

• AI assists in analyzing data points to craft better emails.
• Create visually appealing and branded-looking automated email campaigns.
• Marketing CRM to know and manage your audience and subscribers effectively.
• Variety of email templates for drafting marketing emails quickly.

Pricing:-

• Free – $0 a month for 1000 emails
• Essential – starts at $4.61 a month for 5000 emails
• Standard – starts at $6.88 a month for 6000 emails
• Premium – starts at $137.68 a month for 150,000 emails

Campaigner

G2 Rating – 3.6 / 5

Campaigner offers various email marketing features, including drag and drop, for creating beautiful email campaigns. It helps trigger emails based on consumer behavior and resumes emails to non-users automatically.

All email templates at Campaigner are compatible across all devices, making them easy to access and user-friendly. The platform offers accessible communication with customers on time-sensitive and urgent matters.

Features:-

• Easy collaboration on email campaigns with multiple team members.
• Segmentation and personalization of any aspect of the email help drive higher ROI.
• Easy integration of email marketing with SMS marketing for better campaign results.
• Offers customer support via email and over the phone.

Pricing:-

• Starter – starting from $59 a month
• Essential – starting from $179 a month
• Advanced – starting from $649 a month
• Ecommerce – starting from $79.95 a month

GetResponse

G2 Rating – 4.2 / 5

GetResponse is a user-friendly tool that helps grow your contact list. It collects contacts through sign-up forms, landing pages, pop-ups, and more. It is the perfect software for automation and engagement improvement of your subscriber base.

It allows the creation of a marketing list of clients, prospects, and partners and offers various email templates for sending professional-looking emails.

Features:-

• You can send AI-powered autoresponders and newsletters to nurture new leads.
• Offers numerous customizable email templates to draft emails quickly.
• Includes 2,000,000 shutter stock images and multiple GIPHY gifs for free for email campaigns.
• Provides detailed reports and analytics for campaign strategy optimization.

Pricing:-

• Email marketing – $19 a month
• Marketing automation – $59 a month
• Ecommerce marketing – $119 a month
• GetResponse Max – $1099 a month

Omnisend

G2 Rating – 4.5 / 5

OmniSend is an excellent email marketing and SMS tool specially designed for e-commerce companies. It helps collect visitor information with customizable forms, which include incentives and offers.

You can create compelling, powerful, and engaging lead-generation forms using its modern and easy-to-use interface. The platform also has pre-built automation features for various channels.

Features:-

• Personalized and professional campaign creation, such as drag-and-drop editor, email templates, and more.
• Segmentation to filter the audience based on purchase behavior and transaction events.
• A/B split testing option for enhancing email campaign results.
• Emails from several e-commerce sites can be managed from one account.

Pricing:-

• Free – $0 for 500 emails a month
• Standard – $16 a month for 6,000 emails
• Pro – $59 a month for unlimited

ConvertKit

G2 Rating – 4.4 / 5

ConvertKit differs from other bulk email providers and offers marketing services to authors, creators, podcasters, and artists. Its notable feature – visual funnel builder, makes it simple to create email sequences and helps with targeted campaigns and sales process automation.  

The platform offers creators incentives and content upgrades through signup email forms. For beginners exploring creative email writing, ConvertKit can be a handy resource.

Features:-

• In-built templates for quick and creative email drafting.
• Personalization and user segmentation for enhancing open rates and deliverability.
• Track conversion rates and displays on the homepage for effective campaign management.
• Automation tools for choosing contacts and scheduling emails.

Pricing:-

• Free – $0 a month 
• Creator – $15 a month
• Creator Pro – $29 a month

ActiveCampaign

G2 Rating – 4.5 / 5

Using ActiveCampaign’s advanced automation, you can send targeted emails per user preference and behavior. With its array of pre-made newsletter themes and user-friendly interface, the email builder makes it simple to create engaging emails.

Personalized messages can be quickly created and scheduled to be delivered automatically to the designated contacts on your list, resulting in improved and relevant communication.

Features:-

• Strong analytics tools offer an in-depth understanding of campaign effectiveness.
• Allows users to upload their email list and segment the subscribers.
• Option to send one-time emails to one or many recipients, depending on automation.
• User-friendly interface for creating creative and engaging emails in seconds.

Pricing:-

• Lite – starts from $29 a month
• Plus – starts from $49 a month
• Professional – starts from $149 a month
• Enterprise – starts from $259 a month

SendGrid

G2 Rating- 4.0 / 5

SendGrid, a cloud platform, offers an SMTP interface for easy integration with existing tools and applications. The platform provides a dynamic template editor with point-and-click HTML and real-time design tweaking options to create emails.

You can use this platform to send shipping notifications, email newsletters, password resets, and promotional emails.

Features:-

• Robust infrastructure for bulk email sending, ensuring scalability and reliability.
• Options to write fresh emails or use pre-existing templates.
• Addition of contacts through signup forms, CSV uploads, and API contacts.
• Advanced analytics offering insights on campaign performance for strategic improvements.

Pricing:-

• Free – $0 a month
• Basic – starts from $15 a month
• Advanced- starts from $60 a month

AWeber

G2 Rating – 4.2 / 5

AWeber offers a drag-and-drop feature, pre-made templates, and free stock images for email designing. The platform provides over 700 mobile-responsive templates to draft and send personalized newsletters quickly.

You can use its segmentation, automation, and tagging features for sending effective bulk emails. AWeber can track campaign performance on browsers or its mobile app.

Features:-

• Schedule messages to send automatic emails at a set date and time.
• Efficient customer support team to solve queries via live chat, email, or phone.
• Email segmentation to target interested audiences.
• Tag features to organize subscribers to ensure emails reach the right audience.
• A/B testing to raise click and open rates.

Pricing:-

• Free – $0 a month
• Lite – $14.99 a month
• Plus – $29.99 a month
• Unlimited – $899 a month

Mailmodo

G2 Rating – 4.6 / 5

Mailmodo offers software to send bulk emails in seconds. It is an ESP providing interactive AMP emails with shopping carts, forms, and calendars for your users to fill out without leaving their emails, resulting in fewer drop-outs.

You can use its drag-and-drop feature to edit AMP and HTML emails easily and reduce workload. The platform also offers pre-built segments for targeted bulk emailing.

Features:-

• Over 300 templates to write personalized emails.
• Design AMP emails using drag-and-drop without the need for coding.
• Offers expert consultation and managed deliverability to enhance deliverability rates.
• GDPR compliant with 24/7 customer support.

Pricing:-

• Lite – INR 3,999 per month
• Pro – INR 7,999 per month
• Max – Inr 14,999 per month

Features to Consider in a Bulk Email Provider

1. Delivery Rates – Verify the provider has a solid track record of high email delivery rates. Cross-check for measures they take to stop emails from being classified as spam.
2. Ease of Use – An easy-to-use interface is crucial for efficient campaign management. When creating emails without any code, look for providers offering drag-and-drop editors.
3. Automation and Personalization – Automation technologies make planning and sending emails in response to user activity easier. Also, consider personalization tools, such as content insertion, to increase engagement.
4. Reporting – Strong analytics offering information on click-through rates, open rates, and other critical indicators. Integration with tracking programs like Google Analytics or other tools can be advantageous.
5. Integration Capabilities – Ensure the platform works with your current CRMs, tools, and systems. Seek for plugins and APIs that make integration easier.
6. Free Trial – Use demos or free trials to test the platform before committing. This enables you to evaluate general usability and test features.

Conclusion

As businesses seek to simplify their marketing tactics, choosing the best bulk email provider becomes crucial. It’s important to carefully match your unique requirements and goals with the features offered by the selected service. 

Whether you prioritize advanced analytics, high delivery rates, or user-friendly interfaces, having a clear discussion with the provider and opting for a free trial period can help you evaluate these features. 

Selecting a reliable bulk email service provider can significantly improve communication effectiveness and positively impact your organization’s marketing success. 

Therefore, it’s crucial to refer to the above guide and choose wisely. Make sure to consider all the factors and select the provider that best meets your needs.

FAQs:-

Q 1. Why should you use a bulk email provider?

Bulk email providers automate and streamline the process by providing tools for creating engaging and creative emails. Besides, they also support managing subscribers and tracking campaign performance.  

Q 2. How do you avoid emails being marked as spam?

Opt for a reputable email provider to avoid spam issues. They follow permission-based marketing, ensure subscribers have easy opt-in and opt-out options, and prevent spam language in emails.

Q 3. What is list segmentation, and why is it effective in email marketing campaigns? 

List segmentation divides email subscribers into small and targeted groups based on different criteria. It is essential to send personalized emails by adding relevant content, thus improving engagement and conversion rates.

Need a Bulk Email Provider to Cut Bounce Rates and Boost Engagement?

GrowMeOrganic is the perfect all-in-one solution. This top-rated bulk email service combines excellent deliverability with powerful automation. Send customized messages at scale. Streamline operations. Increase customer prospects. Save time.

What makes GrowMeOrganic stand out?

GrowMeOrganic stands out because it offers proper email warm-ups to prevent spam folder blockage, dynamic personalization to craft targeted content, automated workflows to segment and engage contacts, and real-time analytics for optimization.

Schedule a Demo Now. See first-hand how GrowMeOrganic’s automation and personalization tools can transform your email marketing. Test drive GrowMeOrganic without any risk or credit card required. Experience the benefits for yourself. Start a 14-Day Free Trial today.

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