The “AIDA” cold email template
The “attention,” “interest,” and “desire” parts of AIDA will keep your reader hooked throughout the email
Subject Line: [Referral name] loves us & thought you might, too
Hi {first name},
What if a {product/service} could help you {solve a problem}?
In one year’s time, we helped {company name} achieve a {x%} increase in sales after implementing {your product name}.
In addition to an increase in sales, {your product name} helped {company name} improve their overall workflow, increase efficiency, reduce response rate time, and improve customer satisfaction from {A% to B%}.
I’d love to talk to you about how {your product name} could help your company increase sales and improve workflow. Do you have time to connect this week?
{insert email signature here}