Strategy for lead generation agencies
How Skye and the Vanguard team generated leads for their audience 🔥
198
New Contacts Reached
78%
Open Rate
11%
Reply Rate
Step one email
Subject line: {{firstName}} — Skye referred me over to you
Hi {{firstName}},
Our founder, Skye couldn’t stop talking about {{companyName}} during our weekly meeting and asked me to reach out… he put so much emphasis that I literally wrote your name on my fridge….
Not sure if you have heard of us, but at Vanguard Prospecting, we regularly work with SaaS and professional service companies to help them automate and scale their outbound sales programs.
I poked around on your LinkedIn to get a sense for who you have on your team right now, and I agree that you could potentially be a good fit for our program. We see that companies of your size, with your team structure, often run into challenges trying to scale without dumping a ton more money into ads that might not work, outsourcing, or adding more sales people.
Would you be open to chat about what you are currently doing to see if there is a fit, and learning about a few lesser known ideas we developed that could potentially help?
If so, just reply to this email and we can set it up.
Step two email
Subject line: {{firstName}} – Follow up
Hi {{firstName}},
Did you get my last email?
Skye wanted me to check back in with you since we only have 2 more spots left this month.
Just as a refresher, we have a proprietary system of outbound automation that allows you to scale without having to outsource or hire, train, and retain costly, internal sales people.
Would you be interested in this {{firstName}}? If so, just reply and we can set something up.
Step three email
Shared by Skye
at Vanguard
