Step one email
Subject Line: Highest converting content upgrades
Just a friendly follow-up. Were you interested in the article on [[topic]]? I’m sure your inbox gets bombarded daily, so no hard feelings if you’re too busy. It just got me thinking…
If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.
Not trying to get anything from you. Just want to impress lol