59
New Contacts Reached
85%
Open Rate
23%
Reply Rate
Step one email
Subject Line: How do you acquire customers?
Hey {{first_name}},
I’m doing some research about how businesses in [[lead’s industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].
Is this something that you’re also challenged with at {{company}}?
Some [[lead’s industry]] businesses have told me they focus on inbound marketing – things like blogging, ebooks, and webinars – and others have told me they rely strictly on PPC and paid traffic.
If you have a couple of minutes, would you be open to hopping on quick call? I’d be interested to see where {{company}} fits within this spectrum. It shouldn’t take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success
Let me know what works for you!
Cheers,
[[name]]
Step two email
Hi [Name],
I really enjoyed chatting with you earlier today and learning more about how you and [their company].
I promised you some more info and here it is. I’ve attached more information about [request] and [other].
Please let me know when you have had a chance to take a look at this info and would like me to give you a call to discuss. I’d be happy to answer any questions you have. Feel free to call me at [your number] any time.
[Signature]
https://www.pipedrive.com/en/blog/sales-follow-up-email-templates