Ivana Drakulevska is a Sr. SEO and PR with a flair for writing for the web ('cos great storytelling isn’t just for novels). When not optimizing sites, you can find her wrangling her opinionated pup or cruising the city on two wheels, proving that life is much more delightful on a bicycle. A relentless advocate for green politics, she believes marketing can be a force for good (because the planet deserves better branding).