What is the Best Font for Email That Can Convert Easily?

What is the Best Font for Email That Can Convert Easily

Table of Contents

Email marketing is a consistent way to cater to your customer’s needs while simultaneously promoting all the latest products or services that you offer. It is always important to reach customers after they’ve left your website. 

But any old email won’t be able to help. To capture attention and encourage customers it is important how you present your email content. Font design is one of the important aspects. It becomes easier for customers to read and are more likely to convert easily. 

In this article, you will be able to know the 10 best fonts for emails that have high conversion rates. 

Why Do Fonts Matter?

Try to read the below text as soon as possible. You might have a tough time reading the passage. An easy-to-read font makes it easier to instantly read the text.

That is why your email font can make or break your email campaigns’ success. Most of the readers will delete an email after the first 3 seconds if they are unable to read.

The overall quality of an email depends on the font for email. For instance, if you are raising funds for some calamities then using Comic Sans MS will show that you’re not a credible entity.

 Why Do Fonts Matter

Categories of Email Font

There are more than 130,000 fonts available but all fonts are majorly categorized into four types. Let’s discuss them in detail-

Categories of Email Font

Serif 

Serif fonts include decorative strokes at the end of each letter. These types of fonts are formal, traditional, old-fashioned, and reliable. Serif fonts are mainly used for headings and large-sized text. For example, the logo of vogue is written in a serif font. 

 Serif

Sans Serif 

Many businesses prefer sans serif fonts over serif ones. Sans serif fonts don’t include decorative strokes and appear modern, clean, and humanistic. These are most suitable for an email copy as are easy to read. For instance, the logo of Google is written in sans serif font.

Sans Serif

Script 

Script fonts are like cursive handwriting. These fonts are elegant and classic, inspired by 17th-century formal writing. Though these are not ideal for email usage but great for creative headings. Coca-Cola is the most popular script font. 

Script

Decorative

Decorative fonts look artsier rather than practical. These fonts are easily identified by their unique and unconventional design. Fanta is a great example of decorative fonts.

Decorative 

10 Best Email Fonts

Let’s have a look at the good, readable fonts for an email design that have been tried and tested to work well for emails. 

Arial

Arial is a sans serif font that is used in digital media and print. It is versatile, modest, and simple and is widely used for email marketing. 

Arial

 Verdana 

Verdana is also a sans serif font and is used for screen displays. In this uppercase and lowercase letters have adequate space between them. These are extremely easy to read and ideal for the body of an email.

  Verdana

Georgia 

Georgia is a serif font that is introduced by Microsoft. It is widely used in newspapers and magazines as it is authoritative and formal. It is the best option for longer email content as the wide-spaced letters make it easy to read.

Georgia

Helvetica 

Helvetica is also a sans serif font in typography style and is famous for being bold and modern. This font is used in headings and logos but is not suitable for an email body. As the letters are close together, long email texts are challenging to read.

Helvetica

Tahoma

Like Verdana Tahoma is also used mainly for screen displays. It is also a sans serif font and has similar lengths of both its upper and lower case letters. It provides good readability and an overall clean appearance.

Tahoma

Times New Roman

This font was introduced by the Times newspaper and is one of the popular font styles of all time. Time new roman is authoritative, classic, and traditional and is used for headings only. The letters are narrow and make reading large texts a challenge.

 Times New Roman

Open Sans

Open Sans is a web and sans serif font. It has witnessed tremendous growth in recent years and is used in digital content. This font is easy to read and appears friendly, minimal, and simple.

 Open Sans

Roboto 

Roboto is the most popular google font developed for screen displays. It is a sans serif, web font that has high legibility. The font has adequate space and full curves which makes it ideal for headings and body text. 

Roboto

Raleway

Raleway is a sans serif font used on the web. It has18 styles, from thin 100 to black 900 for different elements of an email copy. The font displays thin letters presenting an elegant appearance.

 Raleway

Lato

Lato is one of the best fonts for email design. It is a sans serif font and is ideal for long and complex text passages. The letters are well-rounded and provide a natural appearance. Lato font is simple, friendly, and welcoming. 

Lato

Choose the Best Fonts for Email

The selection for the best fonts depends upon the message you want to convey. The typography style should complement the overall message. So, let’s have a look at the following examples of when best to use certain fonts.

  • Times New Roman- When highlighting your yearly performance or discussing your unique selling propositions. This font creates an impact and gathers attention.
  • Open Sans- When showcasing a product line. This font makes the readers read the email and click on the call to action buttons. 
  • Helvetica- Used in promotional headings. It grabs attention while offering seasonal sales or coupons. 
  • Arial- Used for lengthy newsletters to make them easy to read. 

Email Fonts Best Practices

Always go through the best practices when using your preferred font styles.

Number of Fonts-  Never use multiple fonts. Use 2 fonts at maximum within an email, one each for the heading and body.

Font Size– Keep 22-28 pixels for headings and 12-14 pixels for the body for both desktop and mobile screens. 

Font Alignment- The optimal alignment is left. It is easy to read, scan, and provides enough white space to give your eyes a break. 

Font Colors-The font colors chosen should complement the background. It should be light-colored with not more than 3 colors. 

Line Spacing-The ideal spacing ranges between 1.5 to 2 lines preferred by most of the readers. 

Call to Action Buttons- Call to Action buttons grab the audience’s attention. CTA button font should be different from the font chosen for the body of the email.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Articles: